3d virtual shopping platforms aim to elevate the purchase journey
Trend - 3d visuals on e-commerce platforms are increasingly popular as consumers seek out more immersive forms of virtual retail. These aesthetics have the benefit of showing customers the products in a more realistic and all-encompassing way.
Insight - As e-commerce becomes the go-to not just for necessities or hard-to-find items, but for most of consumers' purchases, people are increasingly drawn to virtual shopping experiences that are both informative and experiential. Brands that prioritize information and detailed visuals are more trustworthy for consumers, particularly when it comes to shopping for items that they would traditionally try on or test out first.
Insight - As e-commerce becomes the go-to not just for necessities or hard-to-find items, but for most of consumers' purchases, people are increasingly drawn to virtual shopping experiences that are both informative and experiential. Brands that prioritize information and detailed visuals are more trustworthy for consumers, particularly when it comes to shopping for items that they would traditionally try on or test out first.
Workshop Question - How is your brand enhancing its virtual shopping experience for customers?
Trend Themes
1. 3D Virtual Shopping - 3D visuals on e-commerce platforms offer more immersive experiences, making customers more informed and confident in their purchases, and is becoming increasingly popular.
2. AR Try-on Experiences - App-based AR try-on experiences with fashion partners offer fun and easy virtual shopping, including 3D body mesh and gesture recognition capabilities.
3. Virtual Shopping Districts - Virtual shopping centers are being introduced to connect shoppers to local small businesses, as a way to build awareness, get new customers and make sales for local retailers.
Industry Implications
1. E-commerce Industry - The e-commerce industry can benefit from using 3D visuals on their platforms to offer more immersive virtual shopping experiences.
2. Fashion Industry - The fashion industry can utilize app-based AR try-on experiences with fashion partners to boost product discovery and support safe try-on experiences.
3. Small Business Industry - The small business industry can leverage Virtual Shopping Districts to connect shoppers to local retailers for more accessible and easy shopping experiences.
