The Yeezy Supply Site Offers a New Vision for Online Shopping
Laura McQuarrie — June 29, 2020 — Pop Culture
References: yeezysupply & fastcompany
More or less, most shopping sites follow the same basic format, which relies on scrolling or filtering through products to discover new items—and Yeezy Supply introduces an online experience that flips traditional e-commerce on its head. The artful experience was created to "make the Internet a more humane place," according to Nick Knight, who worked as West’s creative partner on the design of the website. Knight, as a fashion photographer and filmmaker, created a short film that documents the three years it took to fully realize West's vision.
Rather than seeing static product images, shoppers will see 3D models walks across the screen, and products can be clicked and dragged to have a virtual model try it on. The experience also lets consumers learn more about the models, including their favorite foods or notable life experiences.
Image Credit: Yeezy Supply
Rather than seeing static product images, shoppers will see 3D models walks across the screen, and products can be clicked and dragged to have a virtual model try it on. The experience also lets consumers learn more about the models, including their favorite foods or notable life experiences.
Image Credit: Yeezy Supply
Trend Themes
1. Virtual Fashion Experiences - Yeezy Supply's innovative online shopping experience introduces 3D models and interactive product try-on, disrupting traditional e-commerce.
2. Humanizing the Internet - Yeezy Supply's vision aims to make the online shopping experience more genuine and personal, setting a trend for a more humane e-commerce approach.
3. Artful E-commerce Design - The collaboration between fashion photographer Nick Knight and Yeezy Supply showcases the trend of merging art and technology in e-commerce platforms.
Industry Implications
1. Fashion Retail - The fashion industry can capitalize on the trend of virtual fashion experiences by creating their own interactive online shopping platforms.
2. E-commerce - Yeezy Supply's innovative design sets a disruptive example for the e-commerce industry, encouraging other companies to rethink and improve their online shopping experiences.
3. Digital Marketing - The artful and immersive nature of Yeezy Supply's website design opens up new opportunities for creative digital marketing strategies in the fashion and e-commerce sectors.
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