Cadillac Revealed a Car Shopping Method at CES 2020
Daniel Johnson — January 10, 2020 — Autos
References: cadillac & marketingdive
It was revealed at CES 2020 that Cadillac collaborated with Amazon Vehicles, as well as AWS, and ZerLight to work on a cloud-based concept for car shopping. The new car shopping method places an emphasis on empowering consumers through customization.
The car shopping platform will show users different ads, depending on the user's individual characteristics. If a person selects an ad they will then be sent to the Amazon Vehicles page, which is powered by technology created by ZeroLight. Consumers will have the ability to personalize a virtual car using ZeroLight's technology. Following that consumers will have access to a custom video that depicts the Cadillac model they created.
Prospective customers will also have the ability to show a Cadillac dealership the car that they customized, and they will also have the ability to drive their customized vehicle through VR.
Image Credit: Cadillac
The car shopping platform will show users different ads, depending on the user's individual characteristics. If a person selects an ad they will then be sent to the Amazon Vehicles page, which is powered by technology created by ZeroLight. Consumers will have the ability to personalize a virtual car using ZeroLight's technology. Following that consumers will have access to a custom video that depicts the Cadillac model they created.
Prospective customers will also have the ability to show a Cadillac dealership the car that they customized, and they will also have the ability to drive their customized vehicle through VR.
Image Credit: Cadillac
Trend Themes
1. Cloud-based Car Shopping - The collaboration between Cadillac, Amazon Vehicles, AWS, and ZerLight showcases the trend of using cloud-based technology for personalized car shopping experiences.
2. Empowering Consumer Customization - Cadillac's customizable car shopping platform highlights the trend of empowering consumers to personalize their virtual cars and create unique shopping experiences.
3. Virtual Reality Test Drives - The integration of VR technology in Cadillac's car shopping method represents the trend of using virtual reality for immersive test drive experiences.
Industry Implications
1. Automotive Industry - The automotive industry can take advantage of cloud-based car shopping platforms to enhance customer engagement and offer personalized experiences.
2. Technology Industry - The collaboration between Cadillac, Amazon Vehicles, AWS, and ZerLight demonstrates disruptive innovation opportunities in the technology industry by integrating cloud-based and virtual reality technologies into the car shopping experience.
3. Retail Industry - The customizable car shopping platform presents disruptive innovation opportunities for retailers to offer personalized, immersive shopping experiences by leveraging cloud-based technologies and collaboration with automotive brands.
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