Brands are launching apps & activations that contribute to senior independence
Trend - Companies are debuting solutions that are geared toward connecting older demographics. Whether for the purpose of finding love or embarking on a new career path, these initiatives keep participants engaged and active.
Insight - Older consumers can often experience a sense of alienation, especially in today's environment which is increasingly fast-paced and demanding. However, many still have a desire to step outside of their comfort zone and embark on new experiences. This does not only allow older consumers to be active and—in some cases—healthier, but it also contributes to feelings of independence as individuals navigate different situations.
Insight - Older consumers can often experience a sense of alienation, especially in today's environment which is increasingly fast-paced and demanding. However, many still have a desire to step outside of their comfort zone and embark on new experiences. This does not only allow older consumers to be active and—in some cases—healthier, but it also contributes to feelings of independence as individuals navigate different situations.
Workshop Question - How might you connect and empower an older demographic?
Trend Themes
1. Connectivity Initiatives for Seniors - Brands are launching apps & activations that contribute to senior independent social lives.
2. Senior Gig Economy - Platforms that provide flexible work opportunities for retired folk offer a unique win-win solution for senior citizens and the communities they serve.
3. Senior-focused Reality TV - An increased demand by senior citizens for more relatable characters on television has opened up a unique opportunity for reality TV.
Industry Implications
1. Healthcare - Healthcare and wellness industries can incorporate senior-centric programs and innovations to cater to an older consumer base.
2. Media and Entertainment - Media and Entertainment industries can tap into the senior demographic by creating relatable content that depicts an active social life, and business partnerships that integrate seniors into social experiences.
3. Tech - Tech can provide innovative solutions tailored to the senior demographic, from apps that support senior social connectivity, to senior-oriented websites and smart technologies designed to address age-related health issues.
4 Featured, 28 Examples:
43,000 Total Clicks
Date Range:
Apr 19 — Jun 20
Trending:
Untested
Consumer Insight Topics:
