Companies are leveraging social media dance popularity for marketing campaigns
Trend - Many companies are increasing their presence on video-based social media apps with popular viral dances. These companies are frequently using these platforms to launch marketing campaigns with dancing elements. Often times these campaigns will reward consumers for their participation with discounts.
Insight - Millenial and Gen Z consumers are spending a lot of time on social media as a recreational activity. These consumers participate in social media because it provides them with a platform to express themselves authentically, including sharing their values and experiences. This demographic often connects with brands that can recreate their social media habits.
Insight - Millenial and Gen Z consumers are spending a lot of time on social media as a recreational activity. These consumers participate in social media because it provides them with a platform to express themselves authentically, including sharing their values and experiences. This demographic often connects with brands that can recreate their social media habits.
Workshop Question - How can your organization foster engagement with users of social video apps?
Trend Themes
1. Social Media Dance Campaigns - Companies are leveraging the popularity of dances on social media to launch marketing campaigns with dancing elements to attract Millenial and Gen Z consumers.
2. Augmented Reality in Advertising - Advancements in AI technology are providing opportunities to create interactive AR advertising campaigns, giving consumers a chance to participate by submitting their own content.
3. Engaging Consumers Through Hashtag Challenges - With the increasing popularity of TikTok, more and more businesses are launching interactive hashtag challenges to engage consumers and incentivize user-generated content.
Industry Implications
1. Retail Industry - Retailers can use interactive campaigns with AR elements to provide consumers with unique shopping experiences and to encourage users to generate relevant content for their brands.
2. Fast Food Industry - The fast food industry can create interactive hashtag challenges to incentivize user-generated content and increase engagement with their brand on social media platforms.
3. Gaming Industry - The gaming industry can use social media platforms, such as TikTok, to interact with Millenial and Gen Z consumers, and create engaging campaigns that celebrate different players personalities and style of gaming.
5 Featured, 45 Examples:
87,922 Total Clicks
Date Range:
Jan 20 — Oct 20
Trending:
Warm
Consumer Insight Topics:
