Voice-activated technology helps seniors in their day-to-day
Trend - Voice-activated technology designed specifically for seniors is on the rise as companies look to offer accessible solutions for the needs that older demographics have. Products include everything from voice assistants to personal monitors that can be activated via speaking.
Insight - For senior consumers, accessibility is often top-of-mind when they're considering purchases. Common issues that affect seniors, like mobility issues or social isolation, can be alleviated with the help of technology that aims to make their lives easier. This demographic seeks products and services that are able to enhance their routines, with extra consideration for the physical or mental restrictions they may have.
Insight - For senior consumers, accessibility is often top-of-mind when they're considering purchases. Common issues that affect seniors, like mobility issues or social isolation, can be alleviated with the help of technology that aims to make their lives easier. This demographic seeks products and services that are able to enhance their routines, with extra consideration for the physical or mental restrictions they may have.
Workshop Question - How is your brand prioritizing accessibility in its product/service?
Trend Themes
1. Voice-activated Technology for Seniors - Companies are offering assistive solutions for elderly citizens through voice-activated tech, such as senior-friendly smart lamps and voice-activated wellness apps.
2. Senior Health Voice Assistants - Voice integrated health platforms, like HandsFree Health's WellBe System, are able to monitor pills, appointments, and prescription refills for caregivers and patients alike.
3. Robotic Nursing Assistants - Marketed for nursing home residents, such as Grace the Robot from Hanson Robotics, these devices promise to make round-the-clock care efforts easier for frontline workers.
Industry Implications
1. Healthcare and Medical Supplies - With features such as medication management reminders and minute-to-minute monitoring, the potential for these technologies in a healthcare system is immense.
2. Technology and Product Design - Companies looking to create wearable tech concepts, smart speaker tech, and even custom voice controls, will likely find inspiration in these assistive tools.
3. Marketing Campaigns Aimed at Senior Audiences - Amid growing anti-senior loneliness campaigns, companies looking to target senior consumers may find success in developing affordable, accessible solutions that integrate seamlessly into their existing lifestyle.
