Acai berry is being incorporated in alcoholic drinks for a flavorful kick
Trend - As a nutritious superfood, the acai berry has been adopted in many North American dishes in order to satisfy the health-focused consumer. Most recently, the ingredient has been noticed by manufacturers of alcoholic beverages, calling for the infusion of the superfood in beers, hard kombuchas, and more.
Insight - As more Millennials reached the legal drinking age in recent years, the popularity of the craft alcohol industry surged. Consumers in this demographic often favor artisanal products since their purchasing habits are influenced by their adventurous spirit. Driven by this curiosity, Millennial consumers value diversity and unique experiences as they look to experiment with new styles and taste profiles.
Insight - As more Millennials reached the legal drinking age in recent years, the popularity of the craft alcohol industry surged. Consumers in this demographic often favor artisanal products since their purchasing habits are influenced by their adventurous spirit. Driven by this curiosity, Millennial consumers value diversity and unique experiences as they look to experiment with new styles and taste profiles.
Workshop Question - How might your brand appease the adventurous spirit of Millennials?
Trend Themes
1. Superfood Infusion in Alcoholic Beverages - The incorporation of superfoods like acai berry in alcoholic drinks is becoming popular among health-conscious consumers who still want to indulge.
2. Low-alcohol and Low-calorie Beverages - Consumers are seeking out low-alcohol and low-calorie beverage options that still provide an enjoyable drinking experience.
3. Functional Ingredients in Beer - Beer brands are exploring functional ingredients that can enhance the marketability and wellness appeal of their products.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverage industry can explore superfood infusions and low-alcohol and low-calorie options to cater to health-conscious and adventurous consumers.
2. Craft Beer - Craft beer breweries can leverage functional ingredients to create unique and wellness-focused beer products.
3. Hard Kombucha - Hard kombucha brands can differentiate their products by offering low-sugar and organic options that cater to conscious consumers.
