Mountain Hard Wear's AR Tech Simplifies Shopping for Outdoor Gear
Laura McQuarrie — February 8, 2019 — Tech
References: mountainhardwear & prnewswire
Most retailers are conscious about using every possible square foot of store space for products but this can be a challenge when it comes to displaying large items on the floor—and to address this in a way that engages consumers, Mountain Hard Wear created an AR experience that helps to simplify the task of shopping for outdoor gear.
The augmented reality experience lets shoppers use a mobile device to virtually preview large-scale items like tents, as well as other essentials like sleeping bags and packs. With this technology, retailers are able to save space on the showroom floor, while also providing consumers with a way of easily visualizing products—even in different outdoor settings.
AR experiences like this help to prevent consumers from purchasing a large item, taking it home, setting it up and only then realizing it's not quite something that meets their needs.
The augmented reality experience lets shoppers use a mobile device to virtually preview large-scale items like tents, as well as other essentials like sleeping bags and packs. With this technology, retailers are able to save space on the showroom floor, while also providing consumers with a way of easily visualizing products—even in different outdoor settings.
AR experiences like this help to prevent consumers from purchasing a large item, taking it home, setting it up and only then realizing it's not quite something that meets their needs.
Trend Themes
1. Augmented Reality Shopping - Using AR technology to simplify the task of shopping for large-scale items like tents and outdoor gear.
2. Virtual Product Visualization - Enabling consumers to easily visualize products, even in different outdoor settings, before making a purchase.
3. Space-saving Showroom Solutions - Providing retailers with the ability to save space on the showroom floor by leveraging AR experiences for product display.
Industry Implications
1. Outdoor Retail - Opportunities for outdoor retailers to enhance the customer shopping experience and prevent post-purchase dissatisfaction through AR technology.
2. E-commerce - AR-powered virtual product visualization can improve online shopping experiences by allowing consumers to preview large-scale items before buying.
3. Technology Retail - Retailers specializing in technology products can expand their offerings to include AR shopping experiences for large items like tents and outdoor gear.
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