Big Motive is Exploring How AR Can Be Deployed in Bookstores
It is no secret that the brick-and-mortar bookstore experience has been heavily disrupted by the widespread adoption of digital technology. It has been reported that between 2010 and 2016 the "amount of children reading for pleasure [has dropped by] nearly 10%."
In light of this, design firm Big Motive seeks to keep the physical bookstore experience alive with augmented reality. By employing this technology in the reading environment, the company envisions a turn-around that has the capability of not only enhancing the point of purchase, but also creating a bookstore experience where children are able to perceive the brick-and-mortar establishment as a "magical world filled with talking books that invite children to engage with content, characters, and stories."
Image Credit: Big Motive
In light of this, design firm Big Motive seeks to keep the physical bookstore experience alive with augmented reality. By employing this technology in the reading environment, the company envisions a turn-around that has the capability of not only enhancing the point of purchase, but also creating a bookstore experience where children are able to perceive the brick-and-mortar establishment as a "magical world filled with talking books that invite children to engage with content, characters, and stories."
Image Credit: Big Motive
Trend Themes
1. Augmented Reality in Bookstores - The use of augmented reality in bookstores can enhance the customer experience and engage children in reading.
2. Interactive Reading Environments - Creating interactive reading environments through technology can help boost children's interest in reading.
3. Blending Physical and Digital Experiences - The integration of augmented reality technology in physical bookstores combines the benefits of both worlds to create a unique and immersive experience.
Industry Implications
1. Retail - The retail industry can leverage augmented reality to create innovative and engaging experiences in physical stores.
2. Publishing - The publishing industry can explore augmented reality to revolutionize the reading experience and attract a new generation of readers.
3. Educational Technology - The educational technology industry can develop AR solutions for bookstores that promote interactive and educational experiences for children.
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