Adrianna Papell Helps Millennial Brides Shop with Their Bridal Party
Laura McQuarrie — November 22, 2019 — Lifestyle
References: adriannapapell & businesswire
Known for its wedding dresses, bridesmaid dresses and occasion wear, Adrianna Papell recently launched a virtual bridal showroom to support Millennial brides. The next-gen virtual showroom is designed to help the bridal party shop together and create coordinated looks based on matching colors, styles, fabrics and agreeable price points.
To get started, website visitors are asked to determine their role in the bridal party by specifying whether they are in the bridal party, the bride or groom's mother or if they are the one getting married. The virtual showroom is full of inspiration, a countdown to the date of the wedding and tools for perfectly matching looks using Pantone colors. The all-in-one showroom is also a useful place for organizing events, assigning dresses, setting reminders and tracking orders.
Image Credit: Adrianna Papell
To get started, website visitors are asked to determine their role in the bridal party by specifying whether they are in the bridal party, the bride or groom's mother or if they are the one getting married. The virtual showroom is full of inspiration, a countdown to the date of the wedding and tools for perfectly matching looks using Pantone colors. The all-in-one showroom is also a useful place for organizing events, assigning dresses, setting reminders and tracking orders.
Image Credit: Adrianna Papell
Trend Themes
1. Virtual Bridal Showrooms - The trend of virtual bridal showrooms is disrupting the traditional brick-and-mortar approach to wedding dress shopping, offering an easier and more interactive experience for brides-to-be.
2. Coordinated Bridal Party Looks - The trend of coordinated bridal party looks through virtual showrooms is disrupting the mismatched or overly uniform approach to bridesmaid dresses, giving brides a chance to tailor the look to their preferences and wedding aesthetic.
3. All-in-one Digital Event Planning - The trend of all-in-one digital event planning through virtual bridal showrooms is disrupting the traditional methods of planning weddings and events, making the process more efficient, organized and convenient for bridal parties.
Industry Implications
1. Fashion and Apparel - Virtual bridal showrooms are disrupting the traditional brick-and-mortar approach to wedding dress and bridesmaid dress shopping, offering a more modern and interactive experience for brides and bridal parties alike in the fashion and apparel industry.
2. Event Planning and Coordination - Virtual bridal showrooms are disrupting the traditional methods of planning and coordinating events, whether it be a wedding or other important milestone, and providing bridal parties with the tools necessary to streamline and organize the process in the event planning industry.
3. E-commerce and Retail - Virtual bridal showrooms are disrupting the traditional retail model of wedding dress and bridesmaid dress shopping, offering a more flexible and personalized approach for customers in the e-commerce and retail industry.
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