Companies are developing precautionary platforms for safe store visits
Trend - The COVID-19 pandemic has limited physical interaction for safety reasons. In response, essential locations that remain open have implemented technology that monitors in-store crowd to ensure safe interactions.
Insight - The heightened anxiety among those who have taken COVID-19 seriously has left people concerned with the safety of their routines as restrictions lift. Consumers are looking for reassurance and expect that brands take their safety seriously in order to be motivated to buy from them.
Insight - The heightened anxiety among those who have taken COVID-19 seriously has left people concerned with the safety of their routines as restrictions lift. Consumers are looking for reassurance and expect that brands take their safety seriously in order to be motivated to buy from them.
Workshop Question - How can your company practice safety standards during COVID-19?
Trend Themes
1. Precautionary In-store Monitoring - Heightened anxiety has left people concerned with the safety of their routines, leading to the implementation of in-store monitoring technology.
2. Crowdsourced Supply and Shopping Apps - Crowdsourcing has become a useful tool in tracking wait times and locating items with limited availability in essential stores.
3. Transit Crowd Map Updates - Google Maps' refinement of predictions on busy times can help reduce people's risk of exposure to COVID-19 while using public transportation.
Industry Implications
1. Retail Technology - Retail technology companies can develop advanced in-store monitoring systems and grocery reservation services to meet the demand for safer in-person shopping.
2. Crowdsourced Information Apps - The development of apps that utilize crowdsourced information can enhance consumers' ability to track wait times, locate essential items, and navigate uncertain store environments during COVID-19.
3. Public Transportation - Public transportation companies can benefit from increased investments in crowd monitoring and prediction technology to encourage safer commuting environments for passengers.
