eBay's December Drop Looks Back on 2019 Sneaker Releases
Laura McQuarrie — December 17, 2019 — Business
References: eBay & prnewswire
In partnership with Stadium Goods, eBay recently unveiled its December Drop series, which serves as a celebration of some of the most highly anticipated sneakers from the year. The series includes the Yeezy 700 in four colorways, as well as the Nike X Sacai LD Waffle collection, Air Jordan X Travis Scott styles and more.
True to its name, the December Drop series will be periodically released as part of a Week of Sneaks. eBay will also be looking back upon some of the hottest styles of 2019 with a seven-day auction event.
For the first time ever, eBay is eliminating selling fees for its community of sellers in North America when sneakers are sold at $100 or more.
Image Credit: eBay
True to its name, the December Drop series will be periodically released as part of a Week of Sneaks. eBay will also be looking back upon some of the hottest styles of 2019 with a seven-day auction event.
For the first time ever, eBay is eliminating selling fees for its community of sellers in North America when sneakers are sold at $100 or more.
Image Credit: eBay
Trend Themes
1. Sneaker Retrospective Collections - Online marketplaces can curate and sell exclusive retrospectives in partnership with sneaker experts like Stadium Goods.
2. Week of Sneaks - Offering a week-long collaborative event to release new and old drops of highly anticipated sneakers creates a buzz and drives exclusive sales for retailers.
3. Eliminating Selling Fees for High-value Sneakers - Removing selling fees on high-value sneakers for sellers in North America can incentivize sellers to prioritize their listings on eBay and drive greater sales.
Industry Implications
1. E-commerce - Marketplace sites can leverage partnerships with sneaker experts to curate exclusive collections and boost sales of high-value items through buzzworthy events.
2. Retail - Retailers can join with online marketplaces like eBay to maximize profits and create exclusive drops that can generate heightened interest in particular brands or styles.
3. Fashion - The sneaker industry frequently drives fashion trends, and online marketplaces can showcase this movement while highlighting rare styles or particular artists to create unique experiences for their consumers.
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