Flow and MemoMi are Introducing AR Mirrors to Grocery Spaces
Laura McQuarrie — April 23, 2019 — Business
References: flowhydration & strategyonline
AR mirrors are now becoming fixtures of apparel and cosmetics retailers but Flow Alkaline Spring Water is teaming up with MemoMi to introduce this next-gen technology to grocery stores—in fact, the Canadian water company is calling this innovation "the first of its kind in the grocery space."
While MemoMi’s Memory Mirror is commonly used inside of fitting rooms at high-end department stores, Flow worked with the company to adapt its technology to share the message of its 'Superpower of Alkalinity' program. As such, shoppers are able to use the in-store mirror to choose a “superpower” that goes with one of the brand’s six organic water flavors and see themselves outfitted in a virtual mask, cape and a badge.
Image Credit: Strategy Online
While MemoMi’s Memory Mirror is commonly used inside of fitting rooms at high-end department stores, Flow worked with the company to adapt its technology to share the message of its 'Superpower of Alkalinity' program. As such, shoppers are able to use the in-store mirror to choose a “superpower” that goes with one of the brand’s six organic water flavors and see themselves outfitted in a virtual mask, cape and a badge.
Image Credit: Strategy Online
Trend Themes
1. AR Mirrors in Grocery Stores - Using AR mirrors in grocery stores to enhance the shopping experience, personalize campaigns, and improve conversion rates.
2. Virtual Try-on Technology in Food Industry - Adopting virtual try-on technology in the food industry to increase customer engagement, enable personalized recommendations and boost sales.
3. Interactive Technologies for Food Marketing - Embracing interactive technologies for food marketing such as AR, VR, and AI to create memorable and engaging customer experiences.
Industry Implications
1. Grocery Retail - The grocery retail industry can benefit from incorporating AR mirrors to increase product discovery, improve customer engagement, and boost sales.
2. Food and Beverage - The food and beverage industry can leverage virtual try-on technology to enable personalized recommendations, improve the customer experience, and drive sales growth.
3. Retail Marketing - Retail marketing can benefit from using interactive technologies such as AR, VR, and AI to create memorable and engaging customer experiences and differentiate their brands from competitors.
5.9
Score
Popularity
Activity
Freshness
