SELECTED's Future You Fashion Retail Store Shares Elevated Experiences
Laura McQuarrie — April 30, 2019 — Business
From kinetic signage and in-store projections to smart fitting rooms, technology is central to the experience at SELECTED's Future You fashion retail store in Beijing, China. The brick-and-mortar shop appeals to the next generation of consumers with a tech-enhanced environment that ushers in the future of shopping.
Shoppers who are browsing in the store can look for pocket-sized screens, that SELECTED calls "debriefs," for product information such as where it was produced, what materials it's made of and how to style it. Those who want to see how a garment will look on them can visit the store's innovative fitting rooms, which are outfitted with magic mirrors that let consumers swipe through products and effortlessly share their finds with friends on WeChat.
Shoppers who are browsing in the store can look for pocket-sized screens, that SELECTED calls "debriefs," for product information such as where it was produced, what materials it's made of and how to style it. Those who want to see how a garment will look on them can visit the store's innovative fitting rooms, which are outfitted with magic mirrors that let consumers swipe through products and effortlessly share their finds with friends on WeChat.
Trend Themes
1. Tech-enabled Shopping Experiences - Integrating technology in physical stores to enhance the shopping experience has the potential to revolutionize the way customers interact with products.
2. Smart Fitting Rooms - Implementing innovative fitting rooms that use augmented reality and social media sharing has the potential to redefine the shopping experience and improve customer engagement.
3. Interactive Signage and In-store Projections - Incorporating interactive signage and in-store projections using technology can elevate the overall shopping experience and create a more immersive environment for customers.
Industry Implications
1. Fashion Industry - Fashion retail stores can leverage technology to create an interactive and seamless shopping experience, resulting in increased customer engagement and sales conversion.
2. Retail Industry - The integration of technology in retail shops has the potential to provide a competitive edge and attract more customers by offering innovative and personalized experiences.
3. Technology Industry - Developing and implementing new technologies for the retail market can open up opportunities for businesses looking to disrupt traditional shopping methods and create new revenue streams.
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