Mountain Hardwear's Shopping Experience Supports Virtual Product Discovery
Laura McQuarrie — December 19, 2019 — Business
References: mountainhardwear & businesswire
Mountain Hardwear is now offering an augmented reality shopping experience—that can be accessed via an app or a browser—that gives winter sports enthusiasts the ability to build their very own virtual ski kit. The virtual shopping experience offers a unique way for people to interact with ski bibs and jackets in different colors and styles.
Mountain Hardwear's AR shopping experience helps to acknowledge that consumers have a limited amount of time to visit retail stores, may not be able to get a good sense of products based on online images alone and in-store product availability may be limited. With the app-based or in-browser Mountain Hardwear experience, augmented reality showcases technical fabrics and design features to help customers feel confident about making a purchasing decision.
Image Credit: Mountain Hardwear
Mountain Hardwear's AR shopping experience helps to acknowledge that consumers have a limited amount of time to visit retail stores, may not be able to get a good sense of products based on online images alone and in-store product availability may be limited. With the app-based or in-browser Mountain Hardwear experience, augmented reality showcases technical fabrics and design features to help customers feel confident about making a purchasing decision.
Image Credit: Mountain Hardwear
Trend Themes
1. Augmented Reality Shopping - Creating virtual shopping experiences using augmented reality can enhance the shopping experience and give customers more confidence in their purchasing decisions.
2. Virtual Product Customization - Allowing customers to build and customize virtual products, such as ski kits, can provide a unique and personalized shopping experience.
3. Enhanced Online Product Visualization - Using augmented reality to showcase products online can help customers get a better sense of the product's features and design before making a purchase.
Industry Implications
1. Outdoor Retail - Augmented reality shopping experiences and virtual product customization can revolutionize the way outdoor retail stores interact with customers and showcase their products.
2. Sports Equipment - Integrating augmented reality in the sports equipment industry can enable customers to virtually try out and customize products like ski kits, enhancing the shopping experience.
3. E-commerce - Incorporating augmented reality to visualize products online can help e-commerce businesses increase customer engagement and improve conversion rates.
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