Snapchat is Introducing Try-On Experiences with Fashion Partners
Laura McQuarrie — May 21, 2021 — Business
References: newsroom.snap & fashionunited.uk
Snapchat is introducing new AR try-on experiences with fashion partners so that app users can see themselves in virtual garments and accessories in a way that's fun and easy. With FARFETCH, Snapchat is introducing a virtual shopping experience with 3D Body Mesh and voice-enabled controls so that users can ask for items they want to see and then try them on instantly with the aid of augmented reality.
Prada is also joining in and the luxury brand is making the most of Snapchat's gesture recognition capabilities so that users can perform actions like swiping, without having to tap the screen, to discover different styles and colors.
As the ways that consumers shop for retail goods changes, brands are exploring dynamic ways to boost product discovery and support safe try-on experiences.
Prada is also joining in and the luxury brand is making the most of Snapchat's gesture recognition capabilities so that users can perform actions like swiping, without having to tap the screen, to discover different styles and colors.
As the ways that consumers shop for retail goods changes, brands are exploring dynamic ways to boost product discovery and support safe try-on experiences.
Trend Themes
1. Immersive AR Try-ons - Snapchat's new AR try-on experiences and gesture recognition capabilities present disruptive innovation opportunities for online shopping.
2. Virtual Shopping Experience - FARFETCH's partnership with Snapchat to bring a virtual shopping experience with 3D Body Mesh and voice-enabled controls presents disruptive innovation opportunities for the fashion and e-commerce industries.
3. Dynamic Product Discovery - Brands exploring dynamic ways to boost product discovery and support safe try-on experiences presents disruptive innovation opportunities for the retail industry.
Industry Implications
1. Fashion - Snapchat's AR try-on experiences, gesture recognition capabilities, and virtual shopping experiences present disruptive innovation opportunities for the fashion industry.
2. E-commerce - Snapchat's AR try-on experiences, gesture recognition capabilities, and virtual shopping experiences present disruptive innovation opportunities for the e-commerce industry.
3. Retail - Brands exploring dynamic ways to boost product discovery and support safe try-on experiences presents disruptive innovation opportunities for the retail industry.
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