The 'YEEZY Boost Blue Tint' Drops Just in Time for Winter
Madison Mackay — December 12, 2017 — Pop Culture
Kayne West has officially released his third design for adidas' YEEZY BOOST 350 Version 2, with the 'Yeezy Boost Blue Tint.'
In one month, this rapper and designer has released two other winter-themed designs: the 'Semi Frozen Yellow' and 'Beluga 2.0.' Staying in line with his chosen theme, this new design features a classic YEEZY sock liner in a crisp blue color, heel tabs, a light grey and white base, stitched details along the side in red, and a frozen blue sole.
The YEEZY BOOST 350 Version 2 in Blue Tint will be available online and in stores December 16th for $220 USD. As the Blue Tint sneakers have been long awaited, reservations are now open on the confirmed adidas app.
In one month, this rapper and designer has released two other winter-themed designs: the 'Semi Frozen Yellow' and 'Beluga 2.0.' Staying in line with his chosen theme, this new design features a classic YEEZY sock liner in a crisp blue color, heel tabs, a light grey and white base, stitched details along the side in red, and a frozen blue sole.
The YEEZY BOOST 350 Version 2 in Blue Tint will be available online and in stores December 16th for $220 USD. As the Blue Tint sneakers have been long awaited, reservations are now open on the confirmed adidas app.
Trend Themes
1. Limited-edition Sneakers - This trend of creating limited-edition sneakers by popular rappers and designers presents an opportunity for disruptive innovation in the fashion industry.
2. Winter-themed Designs - The rise of winter-themed sneaker designs indicates a potential disruptive innovation opportunity for brands to create seasonal and thematic variations to attract customer attention.
3. Online Presale Reservations - The increasing popularity of online presale reservations for highly anticipated sneaker releases opens up new possibilities for disruptive innovations in the e-commerce sector.
Industry Implications
1. Fashion - The fashion industry can explore disruptive innovation opportunities by collaborating with influential rappers and designers to release limited-edition and themed sneakers.
2. Footwear - The footwear industry can capitalize on the demand for limited-edition and seasonal sneakers by incorporating innovative design elements and marketing strategies.
3. E-commerce - The e-commerce industry has a chance to leverage the popularity of online presale reservations for exclusive sneaker releases to enhance customer engagement and create unique shopping experiences.
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