Weighted products are designed specifically for children and infants
Trend - The popularity of weighted blankets among adults is now being translated to their children, with everything from kids' blankets to baby swaddles offering additional weight and comfort for those who use them.
Insight - Children generally require help when it comes to being soothed, as they're not yet developed enough to understand self-soothing techniques. Children with developmental disorders may require additional assistance when compared to those without these disorders, and stress-reduction is often crucial in this process. Products that assist young kids in feeling a sense of comfort are beneficial to both them and the process of parenting.
Insight - Children generally require help when it comes to being soothed, as they're not yet developed enough to understand self-soothing techniques. Children with developmental disorders may require additional assistance when compared to those without these disorders, and stress-reduction is often crucial in this process. Products that assist young kids in feeling a sense of comfort are beneficial to both them and the process of parenting.
Workshop Question - How is your brand prioritizing consumer comfort and well-being?
Trend Themes
1. Weighted Products for Children - As the popularity and efficacy of weighted blankets and other products were proven for adults, the trend to utilize such products including weighted blankets, furniture, accessories and sleep sacks on children is growing.
2. Sensory-sensitive Products - Businesses are innovating to provide sensory-friendly and soft textured products for babies and children with developmental disorders.
3. Sustainable, Organic and Plant-based Products - There has been a growing trend in creating weighted products that not only fit young children perfectly but are also sustainable, organic, plant-based, and vegan-friendly.
Industry Implications
1. Baby & Childcare Products - This industry has the most disruptive innovation opportunities as it works to create and design sensory-friendly, organic, plant-based, and effective products that meet the needs of kids; new or improving brands can create a niche in sensory-friendly products for kids, and providers of nursery items can expand into functional but comfortable furniture pieces.
2. Home Furnishing & Accessories Industry - With the growing popularity of sensory-friendly furniture for kids, companies within this sector are expected to develop innovative yet aesthetically pleasing designs for families seeking sensory-sensitive and calming furniture options for their young ones.
3. E-commerce & Retail - Companies in this industry can introduce innovative sensory-focused collections of weighted products for children, follow up trends in social media by promoting these products that give parents a natural solution to their baby's sleep issues, anxiety, and other developmental issues.
4 Featured, 35 Examples:
80,130 Total Clicks
Date Range:
Apr 19 — Jun 20
Trending:
Mild
Consumer Insight Topics:
