Gucci Live is for Personalized Online Luxury Shopping
Laura McQuarrie — June 5, 2020 — Business
References: luxurylaunches
Consumers are understandably wary about returning to their favorite stores and retailers are adapting by offering live shopping experiences—as seen with Gucci Live. With this new in-store shopping service, potential Gucci clients are connected with a personalized advisor who shows off the latest offerings within a "faux luxury store"—a space specifically equipped with cameras and lighting to support what Gucci calls "remote clienteling." With mobile devices and laptops, staff communicates with shoppers in a way that saves them from having to physically visit the store space to see the available items on display.
Live shopping services and apps are emerging to give consumers a new way to participate in e-commerce, especially in highly interactive ways that feels like a hybrid of the online and in-store experience.
Image Credit: Gucci
Live shopping services and apps are emerging to give consumers a new way to participate in e-commerce, especially in highly interactive ways that feels like a hybrid of the online and in-store experience.
Image Credit: Gucci
Trend Themes
1. Live Shopping Services - Live shopping services and apps are emerging to give consumers a new way to participate in e-commerce.
2. Virtual Personal Shopping - Virtual Personal Shopping services is offering consumers an interactive online shopping experience.
3. Remote Clienteling - Remote clienteling is becoming the new trend in the luxury shopping industry, creating a personalized shopping experience without leaving home.
Industry Implications
1. Luxury Retail - The luxury retail industry is adapting to the current climate by offering live shopping services to deliver a personalized shopping experience.
2. E-commerce - E-commerce is being transformed by offering live shopping services to enhance the virtual shopping experience.
3. Fashion and Apparel - Fashion and apparel brands are utilizing live shopping services to connect with their customers remotely and offer a unique shopping experience.
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