Diet Prada Released a Line That Parodies Designer Brands
Ellen Smith — December 27, 2017 — Fashion
The parody label Diet Prada has released a new line of Comme Des Gascons-inspired wearables, which boast the playful logo "Kim Des Garcons."
The line is comprised of T-Shirts and sweaters that are available in a variety of colors, including the sandy brown shade that was featured in Kayne West's Yeezy clothing line. This collection would appeal to the stylish consumer who takes a more playful approach to fashion, and is willing to laugh at some of the gimmicks that designer brands present to consumers.
This humorous approach to high-end fashion serves as one of the many brands that have been altering their offerings to appeal to Millennial shoppers. More recently, Marc Jacobs released a collection of bootleg tees, which boast a similar aesthetic.
The line is comprised of T-Shirts and sweaters that are available in a variety of colors, including the sandy brown shade that was featured in Kayne West's Yeezy clothing line. This collection would appeal to the stylish consumer who takes a more playful approach to fashion, and is willing to laugh at some of the gimmicks that designer brands present to consumers.
This humorous approach to high-end fashion serves as one of the many brands that have been altering their offerings to appeal to Millennial shoppers. More recently, Marc Jacobs released a collection of bootleg tees, which boast a similar aesthetic.
Trend Themes
1. Parody Designer Collections - The trend of creating parody designer collections offers an opportunity for brands to satirize and critique the fashion industry's gimmicks.
2. Playful Approach to Fashion - The trend of taking a playful approach to high-end fashion presents innovative opportunities for brands to engage with stylish consumers who enjoy humorous and light-hearted fashion experiences.
3. Appeal to Millennial Shoppers - The trend of altering fashion offerings to appeal to Millennial shoppers provides an opportunity for brands to connect with this target market by offering unique and unconventional designs.
Industry Implications
1. Fashion - The fashion industry can embrace the trend of parody designer collections to inject fun and satire into their brand, attracting consumers seeking innovative and humorous fashion experiences.
2. Apparel - The apparel industry can adopt a playful approach to creating new designs, offering consumers unique and light-hearted fashion pieces that appeal to their desire for creativity and individuality.
3. Marketing and Advertising - The marketing and advertising industry can capitalize on the trend of appealing to Millennial shoppers by creating targeted campaigns that highlight unconventional and quirky fashion offerings.
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