The Reformation Toronto Store Boasts High-Tech Fitting Rooms
Laura McQuarrie — May 13, 2019 — Eco
References: thereformation & retail-insider
Sustainable women's fashion brand Reformation is set to open a Reformation Toronto location this summer at Yorkdale Shopping Centre, marking the launch of its first Canadian retail space. In the same way that the brand approaches eco-friendly fashion, its new retail space is set to be just as innovative.
The retail fashion space is set to be equipped with in-store displays that use a "RefScale" to transparently show the details of a garment's manufacturing process, including its water usage, carbon emissions and waste generated. The Reformation Toronto retail store is also set to introduce a high-tech fitting room experience with monitors for selecting garments to try on, plus wardrobes styled with customizable mirrors, phone chargers and speakers.
The retail fashion space is set to be equipped with in-store displays that use a "RefScale" to transparently show the details of a garment's manufacturing process, including its water usage, carbon emissions and waste generated. The Reformation Toronto retail store is also set to introduce a high-tech fitting room experience with monitors for selecting garments to try on, plus wardrobes styled with customizable mirrors, phone chargers and speakers.
Trend Themes
1. Sustainable Fashion - Opportunity for integrating transparent manufacturing processes and eco-friendly materials into fashion brands.
2. High-tech Retail - Opportunity to create innovative retail experiences through technology, such as interactive displays and customized fitting rooms.
3. Consumer Transparency - Opportunity to provide customers with detailed information about a product's sustainability and manufacturing process.
Industry Implications
1. Fashion Retail - Opportunity for fashion brands to integrate sustainability practices and innovative retail technologies.
2. Technology - Opportunity to develop and provide high-tech solutions for the retail industry, such as interactive displays and fitting room experiences.
3. Sustainable Manufacturing - Opportunity to improve transparency and sustainability in the manufacturing processes of fashion brands through technological solutions.
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