Aerobanquets RMX is a Virtual & Augmented Reality Dining Experience
Laura McQuarrie — December 14, 2019 — Lifestyle
References: jamesbeard.org & foodandwine
Aerobanquets RMX is a virtual and augmented reality dining and art experience presented by The James Beard Foundation and inspired by the Futurist Cookbook. The multi-sensory journey unfolds over the seven courses, promising an "hour-long, mind-altering art and dining experience."
The experience requires diners to don a virtual reality headset and open their minds to new experiences with food that may reshape their perceptions forever. As Italian artist Mattia Casalegno revealed to the Washington Post, "Anytime we go to a restaurant, we have some ideas of how we should eat and what the things we are eating will taste like, whether it's meat, fish or vegetables… In our brains, we are already experiencing the taste. I wanted to use virtual reality to reframe the experience—in our brains, we are blanked out and we can start from scratch in a way."
The experience requires diners to don a virtual reality headset and open their minds to new experiences with food that may reshape their perceptions forever. As Italian artist Mattia Casalegno revealed to the Washington Post, "Anytime we go to a restaurant, we have some ideas of how we should eat and what the things we are eating will taste like, whether it's meat, fish or vegetables… In our brains, we are already experiencing the taste. I wanted to use virtual reality to reframe the experience—in our brains, we are blanked out and we can start from scratch in a way."
Trend Themes
1. Virtual Reality Dining - Trend of incorporating virtual reality technology into dining experiences to enhance food exploration and innovation.
2. Augmented Reality Art - Trend of using augmented reality in art exhibits to transform traditional viewing into interactive and immersive experiences.
3. Multi-sensory Entertainment - Trend of creating immersive multi-sensory experiences that go beyond traditional entertainment to engage all senses.
Industry Implications
1. Hospitality - Incorporating virtual reality into dining experiences presents an opportunity for the hospitality industry to differentiate and create unique experiences for customers.
2. Art - Using augmented reality in exhibits presents an opportunity for the art industry to enhance traditional viewing experiences and create interactive and immersive art installations.
3. Entertainment - Creating multi-sensory entertainment experiences offers an opportunity for the entertainment industry to innovate and create new forms of immersive entertainment that engage all senses.
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