Time Has Created a Mixed Reality App Putting Users in the Amazon
Daniel Johnson — September 20, 2019 — Eco
Time has created a mixed reality app that immerses the user inside the Amazon rainforest. Time's mixed reality app is currently available on both iOS and Android devices and is titled "Inside the Amazon: The Dying Forest." The app also has an audio voiceover with Dr. Jane Goodall -- who speaks about issues surrounding deforestation -- which plays over a sound system that was built to fit the apps visual experience.
In order to do research for the AR app, Time had two of its producers as well as a reporter travel to the rainforest. The release of The Ding Forrest coincides with the release of a Time magazine issue that focuses on climate change. The new issue of the magazine will also have a section dedicated to the biodiversity of the rainforest, and the surrounding issues.
Image Credit: Time
In order to do research for the AR app, Time had two of its producers as well as a reporter travel to the rainforest. The release of The Ding Forrest coincides with the release of a Time magazine issue that focuses on climate change. The new issue of the magazine will also have a section dedicated to the biodiversity of the rainforest, and the surrounding issues.
Image Credit: Time
Trend Themes
1. Mixed Reality Apps - Disruptive innovation opportunity: Develop mixed reality apps for immersive experiences in various environments, such as rainforests.
2. Climate Change Awareness - Disruptive innovation opportunity: Create interactive platforms, like apps or magazines, that educate users about climate change and its impact on specific regions.
3. Environmental Conservation - Disruptive innovation opportunity: Utilize technology, like AR or VR, to raise awareness and develop solutions for preserving natural habitats like the Amazon rainforest.
Industry Implications
1. Technology - Disruptive innovation opportunity: Integrate mixed reality technology into various industries, such as gaming, education, and tourism.
2. Publishing - Disruptive innovation opportunity: Incorporate augmented reality features into magazine publications to offer interactive and immersive content.
3. Environmental Organizations - Disruptive innovation opportunity: Collaborate with technology companies to create immersive experiences that highlight environmental issues and inspire action.
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