Apps encouraging Millennials to complete necessary tasks use gamification
Trend - Millennials are being catered to by new apps aimed at automating and gamifying unappealing but necessary tasks, like finance management or housekeeping. The game-like interface of these apps is critical to their success and resonance with this audience.
Insight - Thanks to their often precarious financial situations, many Millennials today have had to delay adulthood milestones and report feeling overwhelmed by important tasks like money management. This has led this group to be open-minded about the support they receive when it comes to being educated and held accountable when it comes to the management of their daily lives.
Insight - Thanks to their often precarious financial situations, many Millennials today have had to delay adulthood milestones and report feeling overwhelmed by important tasks like money management. This has led this group to be open-minded about the support they receive when it comes to being educated and held accountable when it comes to the management of their daily lives.
Workshop Question - What's a necessary, boring task your brand could make more appealing to the Millennial cohort?
Trend Themes
1. Gamified Productivity - Apps and platforms gamify necessary yet unappealing tasks to increase productivity and engagement for Millennials and Gen Z.
2. Virtual Reality for Household Chores - Virtual reality applications like VR vacuuming games will redefine household cleaning with gamification.
3. Social Gamification for Task Management - Social tasking tools like meta's 'Move' app incorporate playful incentives to gamify task management, promoting group participation and productivity.
Industry Implications
1. Finance - Personal finance platforms like SPARQ use gamification to engage Millennials and Gen Z in financial management, providing opportunities for disruptive innovation.
2. Fitness - Gamified exercise applications like 'Studio' provide iOS and Apple Watch users with a competitive leaderboard experience, offering potential for disruptive innovation in the fitness industry.
3. Metaverse - Virtual financial applications like Decentraland and Transak's ATM, offer opportunities for developers to monetize digital real estate in the metaverse.
