Burberry Partnered with Google to Provide Mobile AR Experiences
Daniel Johnson — March 2, 2020 — Tech
References: burberryplc & mobilemarketer
Burberry launched an AR shopping feature through a partnership with Google. The AR shopping feature can be accessed through mobile google searchers when consumers search for either a 'Burberry Black TB bag,' or the 'Arthur Check Sneaker.' After users complete a google search they can see images of the product in 3D that are placed overtop of the user's environment.
Currently, the AR shopping tools are only available to those in the United States and the United Kingdom.
The AR images provide new avenues for luxury consumers to interact with products. Additionally, the AR images could get a broader number of people interested in the company's products as the AR images are easily accessible to everyone in the United States or the United Kingdom.
Image Credit: Retrieved from Burberry on February 27, 2020
Currently, the AR shopping tools are only available to those in the United States and the United Kingdom.
The AR images provide new avenues for luxury consumers to interact with products. Additionally, the AR images could get a broader number of people interested in the company's products as the AR images are easily accessible to everyone in the United States or the United Kingdom.
Image Credit: Retrieved from Burberry on February 27, 2020
Trend Themes
1. AR Shopping Features - The integration of AR technology into shopping platforms provides new opportunities for customer engagement and product visualization.
2. Mobile AR Experiences - Collaborations between fashion brands and tech companies enable the creation of immersive AR experiences that enhance the shopping journey.
3. Accessible Luxury AR - Making luxury AR experiences easily accessible to a broader audience can attract new customers and drive interest in high-end products.
Industry Implications
1. Fashion - The fashion industry can leverage AR shopping features to enhance online shopping experiences and drive customer engagement.
2. Technology - The integration of AR technology into mobile platforms opens up new possibilities for tech companies to collaborate with fashion brands and create innovative experiences.
3. Retail - Incorporating AR shopping tools into retail strategies can provide retailers with a competitive edge and offer customers a unique and immersive shopping experience.
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