GOAT's Augmented Reality Experience Previews Rare & Exclusive Footwear Styles
Laura McQuarrie — October 4, 2019 — Tech
References: goat & prnewswire
GOAT, which is recognized as a global destination for authentic sneakers, is now launching an AR sneaker Try-On feature to help its users virtually see rare and exclusive sneaker styles on their own feet. Prior to launching this feature, GOAT introduced an augmented reality feature to give sneakerheads a better way to get to know the materials and textures of sneakers. Already familiar with this technology, fans will appreciate being able to see some of the most coveted sneakers appear thanks to the magic of augmented reality before their eyes.
Some of the styles that can be previewed virtually with GOAT's Try-On include designs from Nike and Air Jordan, as well as unreleased samples like the Air Jordan 4 Undefeated and Air Yeezy 1 Glow in the Dark Tour.
Some of the styles that can be previewed virtually with GOAT's Try-On include designs from Nike and Air Jordan, as well as unreleased samples like the Air Jordan 4 Undefeated and Air Yeezy 1 Glow in the Dark Tour.
Trend Themes
1. AR Sneaker Try-ons - The trend of using augmented reality technology to enable customers to virtually try on sneakers before purchasing creates a disruptive innovation opportunity in the retail industry.
2. Virtual Sneaker Preview - The trend of providing virtual previews of rare and exclusive sneaker styles through augmented reality offers disruptive innovation opportunities for e-commerce platforms, attracting sneaker enthusiasts with a unique shopping experience.
3. Augmented Reality in Fashion - The trend of integrating augmented reality into the fashion industry, specifically for footwear, presents disruptive innovation prospects for brands to engage customers in a more immersive and interactive way.
Industry Implications
1. E-commerce - The e-commerce industry can benefit from the augmented reality try-on feature by attracting more customers, reducing returns, and enhancing the purchasing experience with virtual sneaker previews.
2. Retail - The retail industry can leverage augmented reality sneaker try-ons to create a unique in-store experience, engaging customers and driving foot traffic by offering an innovative way to explore footwear options.
3. Fashion - The fashion industry, specifically the footwear sector, has an opportunity to embrace augmented reality technology to showcase product collections, create unique marketing campaigns, and boost brand engagement.
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