Brands are launching perfumes designed to promote mind-body wellbeing
Trend - Brands are launching wellness-focused scents and perfumes that combine mindfulness and self-care to support consumers' physical and emotional wellbeing. These products are infused with essential oils and incorporate luxury properties like gemstones and crystals.
Insight - To many consumers, indulgence no longer means just purchasing luxury goods, and now includes investing in wellness as a luxury. This wellness-movement has been propelled by the “New Age” resurgence on social media that takes its cues from rituals and practices common in cultures outside of North America. As a result, the self-care space has gained momentum as consumers take a proactive approach to their well-being rather than a reactive response.
Insight - To many consumers, indulgence no longer means just purchasing luxury goods, and now includes investing in wellness as a luxury. This wellness-movement has been propelled by the “New Age” resurgence on social media that takes its cues from rituals and practices common in cultures outside of North America. As a result, the self-care space has gained momentum as consumers take a proactive approach to their well-being rather than a reactive response.
Workshop Question - How can your brand leverage self-care and well-being to connect with consumers?
Trend Themes
1. Wellness-focused Scents - Brands are launching wellness-focused scents and perfumes that combine mindfulness and self-care to support consumers' physical and emotional wellbeing.
2. Crystal-infused Scents - Many personal care and beauty brands have been drawing inspiration from the world of magic with crystal-infused makeup and similar ritual boxes that pair symbolic items with personal care products.
3. Wellness Aromatherapy - Brands are implementing wellness-based aromatherapy products to tackle cortisol levels and improve one's personal well-being.
Industry Implications
1. Personal Care and Beauty - Companies can create wellness-focused and crystal-infused scents to meet customer's desire for luxury and self-care.
2. Aromatherapy - Aromatherapy-based products offer companies the chance to create additional products that positively impact consumer's mental and physical health.
3. Self-improvement - Companies can create wellness scents that address specific emotional states and allow customers to choose a fragrance that aligns with their goals.
