Watch2Gether Helps People Chat, Shop & Enjoy Audio & Video Content
Laura McQuarrie — April 16, 2020 — Pop Culture
References: watch2gether & wellandgood
Watch2Gether creates virtual rooms where groups can come together to watch videos, listen to music or go online shopping. While many co-viewing apps, services and plug-ins are focused on content from major streaming service providers, Watch2Gether offers short-form, Internet-specific video sources like YouTube Vimeo and Dailymotion, as well as SoundCloud for audio content.
The webcam-compatible Watch2Gether lets people see their digital companions in real-time, which is useful since the service syncs video and audio so that everyone can truly consume the same content at the same time. As well as being able to customize the design of their virtual room, use the integrated chat, create their own playlists and invite others with ease just by sharing the link to the interactive Watch2Gether co-viewing room.
The webcam-compatible Watch2Gether lets people see their digital companions in real-time, which is useful since the service syncs video and audio so that everyone can truly consume the same content at the same time. As well as being able to customize the design of their virtual room, use the integrated chat, create their own playlists and invite others with ease just by sharing the link to the interactive Watch2Gether co-viewing room.
Trend Themes
1. Virtual Co-viewing - Disruptive innovation opportunity: Develop a platform that allows users to co-view and interact with audio and video content in real time.
2. Short-form Video - Disruptive innovation opportunity: Create a platform that specializes in short-form internet videos, catering to users who prefer bite-sized content.
3. Webcam Integration - Disruptive innovation opportunity: Integrate webcam features into co-viewing platforms to enhance the sense of real-time interaction.
Industry Implications
1. Streaming Services - Disruptive innovation opportunity: Offer a unique co-viewing experience for major streaming service providers, allowing users to watch and interact with content together.
2. Social Media Platforms - Disruptive innovation opportunity: Incorporate co-viewing capabilities into social media platforms, enabling users to watch and engage with content simultaneously.
3. E-commerce - Disruptive innovation opportunity: Integrate co-viewing functionality into e-commerce platforms, facilitating shopping experiences where users can browse and purchase products together.
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