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Safe Micromobility

Micromobility companies are centering service around rider safety features

Trend - Micromobility companies are increasingly prioritizing rider safety and creating new technology and tools to help ensure riders remain safe. This includes navigation apps, warm-up modes, self-balancing abilities, and providing incentives for wearing a helmet.

Insight - With the increased popularity of scooters, and other micromobility vehicles, some consumers see safety and liability concerns as a barrier to use. These consumers seek out solutions that would ease their concerns adopting transportation methods that are eco-friendly, inexpensive, and optimized for densely packed urban environments.
Workshop Question - How can your company better serve safety-conscious consumers?
Trend Themes
1. Safety-focused Micromobility - Micromobility companies are increasingly prioritizing rider safety and creating new technology and tools to help ensure riders remain safe.
2. Personal Lightweight Electric Transport - Consumers seek out solutions that would ease concerns adopting transportation methods that are eco-friendly, inexpensive, and optimized for densely packed urban environments.
3. Navigation and Safety - Micromobility companies are creating navigation apps to help riders navigate and find bike lanes for their journey, combined with safety features.
Industry Implications
1. Micromobility - Companies in the micromobility sector are developing new technology and tools that prioritizes rider safety and enhances personal transportation solutions.
2. Urban Commuter Solutions - Businesses that offer personal lightweight electric transport solutions are more likely to gain traction among consumers who are looking for eco-friendly and flexibile methods of transportation for densely packed environments
3. Urban Navigation and Safety Apps - Business professionals can leverage the trend of Micromobility Navigation Apps to develop safety features and provide more information to help riders find bike lanes for the duration of their journey.
2.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 32 Examples:
83,379 Total Clicks
Date Range:
Nov 19 — Jun 20
Trending:
Untested
Consumer Insight Topics:

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