Puma's Active Gaming Footwear Helps to Enhance AR & VR Environments
Laura McQuarrie — December 18, 2019 — Fashion
References: about.puma & engadget
With the rise of eSports, fashion and gaming are coming together like never before, especially as Puma recently shared its Active Gaming Footwear. The breathable performance design boasts a sock-like fit thanks to its 3D knit construction and offers enhanced support, comfort and grip. Although not designed for athletic performance, the footwear style boasts a split bottom component for flexibility and a grippable rubber sole.
The footwear design has the potential to add value to games where players are standing up or moving around in a physical space, especially when virtual and augmented reality is involved.
As it stands, the gamer-targeted footwear design from Puma is exclusively available in Australian and UK markets.
The footwear design has the potential to add value to games where players are standing up or moving around in a physical space, especially when virtual and augmented reality is involved.
As it stands, the gamer-targeted footwear design from Puma is exclusively available in Australian and UK markets.
Trend Themes
1. Immersive Esports Apparel - Innovative companies can design apparel with breathable performance that offers comfortable and flexible wear for gamers in virtual and augmented reality environments.
2. 3D Knit Construction - Companies can utilize 3D knit construction in apparel design to create footwear that provides a sock-like fit, enhanced support, and grip for gamers in motion.
3. AR and VR Integration - Designing apparel that pairs with AR and VR technology can provide gamers with an immersive, interactive experience and open up opportunities for innovative designs.
Industry Implications
1. Sports and Gaming Apparel - Sports and gaming apparel companies can leverage innovative designs and technologies to create immersive, functional, and flexible apparel for virtual and augmented reality environments.
2. Augmented and Virtual Reality - AR and VR companies can explore partnerships with apparel companies to integrate designs and functionalities that enhance user experience in gaming and other applications.
3. Esports and Gaming - eSports and gaming companies can partner with apparel companies to develop functional and immersive designs that enhance gameplay and provide a competitive edge in virtual and augmented reality environments.
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