These September 2016 alcohol trends reveal vibrant packaging, branding with a message and drinking games that come with alcohol purchases.
'Tic Tac Tequila' designed by Venezuelan Vanessa Pan offers unique structural packaging that simultaneously contains tequila while also providing a playful drinking game. The packaging comes with tequila glasses that are marked with "x's" and "o's" and players can use the surface of the board to play tic tac toe -- with the loser being required to drink.
Branding with a message is impressing consumers this month, with Huyen T. Do's feminist beer concept being one of the more prominent examples of this movement. 'HER' beer is a concept that reveals images of prominent women, including Oprah, Yoko Ono and Frida Kahlo.
Top 70 Alcohol Trends in September
70
Multi-Sensory Liquor Shops
Pernod Ricard's Cruise Ship Store Educates and Inspires Consumers
69
Floating Beer Gardens
Hoegaarden's Pop-Up Beer Garden Offers a Multi-Sensory Experience
68
High-End Canine Wines
Apollo Peak Recently Debuted a Line of Dog-Friendly Wines
67
Whimsical Craft Beer Labeling
This Beer Branding Uses an Illustration from a Popular Artist
66
Festive Champagne Flute Cakes
Minted's DIY Dessert is a Cost-Effective Take on Store-Bought Treats
65
Pop-Up Rum Bars
ZINC Apartments is Celebrating National Rum Day 2016 with a Pop-Up Tasting
64
Abstract Animal Beer Labeling
This Beer Uses a Yak as Its Signature Graphic
63
Feminist Beer Branding
This Labeling Was Designed to Oppose the Sexualization of Women in Media
62
Wine Snacking Combinations
This Single-Serve Wine Comes with a Complimentary Snack
61
Paper-Packaged Wine Bottles
This Seasonal Subscription Offers Wines from the Netherlands
60
Storytelling Brew Branding
Cartoon Beer Packaging Tells the Whimsical Tales Behind Each Beverage
59
Hunting-Inspired Wine Bottles
These Wine Bottle Labels Feature Endearing Cut-Outs
58
Pink Gin Spirits
This Limited-Edition Burleighs Gin is Preserved with Pink-Colored Ingredients
57
Drinking Game Tequila Packaging
This Packaging Can Be Used to Ship Tequila Bottles and Play Games
56
Lickable Breathalyzer Cards
This Uber Driving Campaign Reveals If a Bar-Goer Has Overindulged
55
Summery Beer Packaging
These Summer Ales are Packaged in Limited-Edition Bottles
54
Reingineered Beer Glasses
Leffe Created a New Beer Drinking Glass to Enhance Tastings
53
Saturated Seasonal Beers
This Beers Come in Vibrant Patterns That Reflect Their Purpose
52
Robotic Beer Pong Toys
Pongbot Adds a Challenge to the Classic College Game
51
Portable Boxed Wine Packaging
These Wine Boxes are Easy to Carry and Pour Out
50
Craft Beer Membership Clubs
This Club Helps Members Make and Sample Their Own Beers
49
Animal-Themed Beer Labels
Italy's 'Brewery Beer In.' Revamped Its Branding to Become Competitive
48
Boozy Bubble Teas
These Bubble Tea Cocktails Turn the Asian Tapioca Beverage Into an Adult Drink
47
Charitable Special-Edition Beers
The Lola Beer Was Designed to Raise Cancer Awareness and Funds
46
Home Beer Dispensers
This Dispenser Can Keep Beer Fresh for Up to Two Weeks
45
Chromatic Energy Drink Branding
These Fruity Energy Drinks Are Healthier than Most
44
Couture Aromatic Cocktails
Café Royal Offers Luxury Drinks Inspired By Givenchy's Perfume
43
Wine-Inspired Cocktail Mixers
Stolen Fruit's Mixers are Made with Grape Juice and Skins
42
Vintage Wine Labels
This Wine Branding Was Inspired by the Resurgence of Americana
41
Personalized Wine Sampling Subscriptions
This Service Provides Tasting Kits for Wine Lovers
40
Beachy Canned Wines
'Flip Flop Wines' Makes Wine in Cans with Lighthearted and Fun Branding
39
Premixed Sangria Wines
The MYX Fusions Offer Moscato and Sangria in a Variety of Flavors
38
Characterized Beer Graphics
This Beer Labeling Puts a Literal Spin on the Beers' Names
37
Political Wine Labeling
This Wine Bottle Features a Tongue-in-Cheek Reference to Brexit
36
Illustrated Beer Bottles
These Limited-Edition Stella Artois Beers Represent Different Lifestyles
35
Boozy Ice Teas
This Hard Iced Tea Offers Welcome Respite From the Summer Heat
34
Boozy Rebate Apps
The bevRAGE App Helps You Instantly Save On Alcohol Purchases
33
Collaborative Blogger Wines
DESIGNLOVEFEST Created a White Summer Wine with Winc
32
Bronzed Wine Labels
This Minimalist Wine Label Draws Attention to the Bottle
31
Boozy Condiment Cocktails
The Heinz Bloody Mary is Creatively Packaged in a Ketchup Bottle
30
Pumpkin Beer Chocolates
Salazon Chocolate Co. and Flying Dog Brewery Co-Created a Unique Treat
29
Alcoholic Fruit Juices
These Drinks Offer a Unique Blend of Flavors for Alcohol Lovers
28
Full-Bodied Alcohol-Free Beers
'St. Peter's Without' Delivers the Taste of Beer Without the Booze
27
Rapper-Inspired Craft Beers
This Flavorful Craft Brew is Named After a Kanye West Lyric
26
Neon Sign Beer Branding
This Wise Blood Ipa's Packaging is Simple but Impactful
25
Punctuated Wine Branding
This Sophisticated Wine Bottle is Named After a Popular Term
24
Stark Tequila Branding
This Aged Tequila is Featured in Matte Black Glass Bottles
23
Edible Cocktail Sets
The Choc on Choc Gin and Tonic Kit is Made Entirely From Chocolate
22
Calming Botanical Elixirs
Zend's 'Feel Calm' Liquid Shots are Made with Soothing Kava Kava
21
Boozy Cherry Sodas
Henry's Hard Cherry Cola Adds an Alcoholic Kick to Fruit-Flavored Soda
20
Anti-Abuse Beer Ads
'Cerveza Tecate' Defines Men By How They Treat Women in This Commercial
19
Pocket-Sized Breathalyzers
'WearSmith' is the Smallest Bluetooth Breathalyzer Detector
18
Saké Wine Cans
Social's Low-Calorie and Low-Sugar Alcohol is Organic and Gluten-Free
17
Emoji-Inspired Cocktail Recipes
Midori and Emojipedia Created Fruit Cocktails Based on Emojis
16
Sugar-Free Lemon Liqueurs
Nancy Dell’Olio's 'Limonbello' Puts a Healthier Spin on Limoncello
15
Musician-Inspired Beers
This Limited Edition Beer Design Was Designed by a Famous DJ and Producer
14
Summer-Centric Beer Activations
This Beer Campaign Focuses on Millennial Summer Activities
13
Anime Monster Cocktails
These Boozy Beverages are Aesthetically Themed After Pokemon Characters
12
Ornamental Wine Bottles
This Wine Packaging Forgoes the Use of Minimalist Labels
11
eSports Beer Sponsorships
Bud Light Beer is Sponsoring Gamers Through Its New Interactive Program
10
Beer-Enhancing Songs
Stella Artois and The Roots Created a Song to Enhance Taste and Sound
9
Blended Campari Cocktails
This Blood Orange Negroni is Creatively Turned into a Summer Slushy
8
Rapper-Inspired Ales
The Hopvine Bling is a Blended Beer Wine Inspired by Drake's Song Lyrics
7
Enlightening Beer Apps
The Brew Guru App Helps You Secure Great Deals On Beer
6
Botanical Wine Labels
This South American Wine is Marketed with Unique Floral Branding
5
Citrus Craft Tequilas
Dulce Vida's New Spirits Introduce Artisan Flavors Like Lime and Grapefruit
4
Word Game-Inspired Beers
Narragansett Beer and Bananagrams Created a Flavorful 'Hi Neighbor' Beer
3
Band-Honoring Brews
Folly Brewpub Created a Beer That Pays Tribute to the Tragically Hip
2
Selfie-Inspired Cocktails
Smirnoff Mixed Up Creative Cocktails Based on People's Selfies
1
Boozy Sweet Teas
This Brewery Recently Put an Alcoholic Twist on McAlister's Famous Sweet Tea
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Work-Friendly Beers
Creative Juice is a Low-Strength "Desk Beer" for Creative Problem-Solving
Non-Alcoholic Mocktail Launches
Molson Coors Taps Naked Life for its New Non-Alcoholic Expansion
Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
Cosmic-Inspired Ready-to-Drink Cocktails
Joshing Cocktails Launches Cosmic Tale™ and Unicorn Tale™
Sober October Campaigns
Kit NA Brewing Launched 'Under Your Own Influence Sober October'
Premium Clean-Cut Drink Branding
The Sparkling ICE Branding Refresh Enhances Visibility
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Flask Phone Cases
Body Vodka Created a Take-Anywhere Transparent Flask Phone Case
Next-Gen Drinking Games
Almost Friday Features Four Mini-Games for Adults & Beer Can-Shaped Cards
Refillable Alcohol Containers
Diageo Partnered With ecoSPIRITS On Refillable Alcohol Solutions
Seltzer-Inspired Fashion Collections
1987label and Truly Hard Seltzer Have Joined Forces
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Olympic-Themed Beer Campaigns
The Corona Cero 'For Every Golden Moment' Celebrates Paris 2024
Women-Led Ultra-Premium Tequilas
1953 Tequila is a Tribute to Women's Tenacity
Sculptural Tequila Bottle Designs
Música Tequila Has Swiftly Garnered Acclaim for Its Quality
Urban Bottle Sustainable Initiatives
Heineken Presents Fields Green With Grass, Not Glass
Refreshed Boozeless Beverage Ranges
Liquid Intelligence Zero-Proof Line Introduces aēlo
Romantic Drinking Accessories
Hendrick’s & Wiederhoeft Crafted a Line of Unusual "Gintimates"
Moderate Drinking Campaigns
The Magic of Moderate Drinking Encourages Responsible Consumption
Alcohol Alternative Tinctures
Apothékary Launches the Limited-edition Free Spirit Minis Gift Set
Real Fruit Juice Refreshers
Tropicana Refreshers Help Summer Lovers Sip the Essence of the Season
Ready-to-Pour Tinned Spirits
Departed Spirits Disrupts the Category with Flask-Like Packaging
Paper-Packaged Private Label Wines
ALDI is Launching Wines in Paperboard Bottles in the UK
Ready-to-Serve Canned Mocktails
Mocktails Uniquely Crafted Makes Convenient Cocktail Alternatives
Recyclable Aluminum Tequila Packaging
DE-NADA Tequila is Rolling Out Eco-Friendly Packaging
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Mexican Tequila Brands
LALO is Launching a National See New Campaign
Lightweight Gin Bottles
Brockmans Gin's New Packaging Contains 30% Less Glass Than Competitors
Sustainable Wine Bottle Designs
Telmont Unveils Plans to Produce Bottle in Different Green Shades
Fruity Alcoholic Teas
Local Beverages Iced Tea Seltzers are Available in Five Distinct Flavors
Elegant Colored Glassware Collections
Estelle Colored Glass & Simply Beverages Join Forces
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
Artist Edition Tequila Boxes
Tequila Don Julio is Declaring A Summer of Mexicana with Music & More
Personalized Tequila Bottles
InBarrel Helps Customers Create One-of-a-Kind Bottles
Country-Conjoining Beer Can Designs
Heineken Spotlights One Shared Star Motif on its Cans
Indulgent Vodka Seltzers
PLAY HARD Seltzers Speak to a New Generation of Style & Flavor Seekers
Paper Vodka Bottles
Mother of Pearl Vodka Debuts the First Australian Vodka in a Paper Bottle
Color-Inspired Spirit Packagings
Jagermeister is Working with Pantone on its Limited-Edition Set
Entrepreneur-Made Non-Alcoholic Cans
Bonang Matheba Shares the New Non-Alcoholic Nectar Rosé Cans
Design-Forward Gin Partnerships
Tanqueray Nº TEN Embarks on a Collaboration with Tastemakers
Ergonomic Eco-Friendly Drink Packaging
The Tetra Prisma Aseptic 300 Edge Packaging is Mindful
Graffiti-Painted Beer Packaging
1664 x André Saraiva Debut a New Vibrant Collaboration
Game-Inspired Whiskey Labels
Ballantine’s is Launching Dota 2-Themed Whisky Bottles in China
Eco-Friendly Spirit Packaging
Diageo and EcoSpirits Partnered on New Circular Packaging
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
Interactive Soccer Campaign
Michelob ULTRA Has Announced Its Largest Summer Initiative to Date
Artfully Designed Beer Packs
Collective Arts Launches a Range of Beers Featuring New Artists
Non-Alcoholic Cocktail Party Packs
SMASHD's Party All Day & Party All Night Packs are Replenishing
Halloween-Themed Alcohol Bottles
Bacardi's Limited Edition Bottle Will Light Up Your Night
Influencer-Crafted Gin Cocktails
These Tanqueray Gin Holiday Drinks Celebrate Canadian Traditions
Aluminum Wine Bottles
Element[AL]'s Packaging is Compact, Lightweight & Easily Recycled
Beer-Cooled Summer Jackets
Tiger Beer is Introducing the Beer-Infused 'Tiger Summer Puffer'
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Brand Identity
Luxurious Mexican Tequila Bottles
The Tequila Don Julio 70 Artist Bottle Features Cultural Motifs
Informative Digital Beverage Labels
Pernod Ricard Launched a Packaging Initiative in Singapore
CGI-Generated Brand Updates
Tiger Beer Unveils a CGI-Generated Tiger Stripe Across Multiple Cities
Beer-Powered Puffer Jackets
The Tiger Summer Puffer Jacket is Powered by Cold Tiger Beer
Non-Alcoholic Electrolyte Cocktails
SMASHD Captivated Millennials & Gen Z with Its Debut Campaign
Carton Wine Packaging
Lassonde is Using Tetra Pak's Tetra Prisma® Aseptic for Two Wine Brands
Upcycled Tortilla Beers
Chica Mexicana is Made with Imperfect Tortillas to Fight Food Waste
Cup-Stealing Clothing Collections
Stella Artois' Steal Artois Collection Honors Bar Culture
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Mexican Holiday Tequila Pop-Ups
The 1800 Taste Tiendita Returns for Cinco De Mayo
Discerning Drinker Pop-Ups
Fentimans' Pop-Up Inspires People to Choose More Interesting Beverages
Pride Month Perfume Packaging
These Jean Paul Gaultier Perfume Bottles Showcase Keith Haring Art
Refreshing Canned Tequila Cocktails
The Badwater Tequila RTD Range Responds to Consumer Demand
Canned Tequila Expansions
Casa Azul Introduces the Playa Pack and Two New Flavors
Nostalgic Game-Inspired Wine Bottles
Finca de la Rica Features Interactive Wine Labels
Tequila-Inspired Malt Beverages
The el Jimador Spiked Bebidas Variety Pack Has Four Flavors
Non-Alcoholic Canned Spritzes
Citizen Spritz's Alcohol-Free Cans Support Refreshment & Moderation
Alcohol-Free Tequila Alternatives
Soldadera is a Non-Alcoholic Tequila Made with Agave
Interactive Beer Giveaways
Dos Equis and Drew Brees Offer Free Beers Tied to Football Strategies
Hand-Painted Tequila Bottles
Maestro Dobel Atelier: Trajineras Edition Honors Mexican Artistry
Plastic-Free Alcohol Packaging
The Aldi Recyclable Alcohol Packaging Reduces Plastic Waste
Curated Non-Alcoholic Collections
Sèchey Recently Unveiled Its Second Curated Selection at Target
Idol-Backed Alcoholic Beverages
Chuu Launches a New Soju-Based Alcoholic Beverage in South Korea
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Artisanal High-ABV Cocktails
Art & Rev Canned Craft Cocktails Pack a Punch in Every Serving
Party-Ready Mini Cocktails
The Drinks Bureau Makes Fun, Playful 10% ABV Cocktails in 150ml Cans
Paper Bottle-Packaged Cocktails
World of Zing Cocktails Come in the Frugalpac Frugal Bottle
Tequila Seltzer Fiesta Packs
High Noon Tequila Seltzer Debuts the New High Noon Fiesta Pack
Spooky Seasonal Libation Campaigns
The Heineken Meet the Chillers Campaign is Character-Driven
Boozy Christmas Cocktail Packs
The Wonderland 12 Cocktails of Christmas is Available from BrewDog
Psychedelic Canned Wines
WAVES Shares Quality Varietals Without the Seriousness
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Emoji-Inspired Beer Campaigns
Corona's Emojiless Pledge Fights Digitization & Celebrates Reality
Month-Long Martini Events
Tanqueray's Fancy Hour Spotlights Martinis as the Perfect Summer Sipper
Value-Conscious Bottled Cocktails
The Infusionist Bottled Cocktails are Only at ALDI for £8 Each
Portable Cosmetic Tube-Bottles
Quadpack's Tottle Packaging is Convenient, Eco-Friendly & Premium
Glamorized Drinkware Collections
The Barbie x Stanley Collaboration Features Eight Unique Tumblers
Miniature Tequila Bottles
BIATCH Tequila's LiL Biatches are Made for a Woman's Palate
Brand-Boosting Social Media Contests
Iconic Beverage Group Debuts the Iconic Agua Challenge
AR Sports Drink Bottles
BODYARMOR's Limited-Edition Collectible Bottles Engage Sports Fans
Culturally Celebratory Whiskeys
Macallan's Distil Your World Mexico Celebrates Day of the Dead
Aluminum Bottle-Packaged Gin
Penrhos Spirits Launches its Gin in Vetroplas Aluminum Bottles
Artfully Abstract Tequilas
Casa Obsidiana is Sold in Sculptural, Storytelling Decanters
High-ABV Tailgate Drinks
Big Sipz's Tailgate Tour Shares a Taste of New Ready-to-Drink Flavors
Responsible Alcohol Consumption Campaigns
Absolut's Call It a Night Campaign Promotes Safety
Adaptogenic Alcohol Alternatives
Huzzy Smart Sips Share a Buzz with Adaptogens and Nootropics
Artistic Libation Campaigns
The Madrí Excepcional 'Paint Your Pint' Competition Challenges Fans
Non-Alcoholic Beer Cocktails
Talon & Tinnie Reinvents the Traditional Boilermaker for Dry January
Seasonal New Year Packaging
Carlsberg Launches Special Packaging for its Lunar New Year Campaign
Sustainable Spirit Packaging
Sapling Spirits Vodka is Now Packaged in Aluminum Bottles
Mexican Heritage Installations
Tequila Don Julio Launches Global Día de Muertos Celebrations
Tattoo-Inspired Tequila Spirits
Marcado 28 is Made with Agave, Yeast & Specially Sourced Water
Sports-Themed Wine Campaigns
Stella Rosa Wines Targets Female College Students with New Campaign
Branded Ready-to-Pour Cocktails
These Diageo Ready-to-Serve Cocktails Come in Three Options
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Japanese Heritage Canned Cocktails
-196 Canned Cocktails Come in Two Flavors with a 6% ABV
Post-Consumer Recycled Bottles
Sustainaholics Released a Line of Aluminum-Bottled Spirits
Co-Branded Tequila Variants
NMSU Unveils Tepozán Tequila: The Crimson Edition with Aggie
Spent Grain Alcohol Products
These Zenso Alcoholic Beverages Have an Eco-Friendly Profile
Action-Oriented Mental Health Initiatives
TUNED IN To Mental Health Boosts Support & Curbs Stigma
Tequila Shot Glass Boards
Saludi Glassware's Product is Colorful and Affordable
Eco-Friendly Alcohol Bottles
This Bacardi Glass Spirits Bottle Was Created with Hrastnik1860
Alcohol Sporting Partnerships
AB InBev Will Be the Sponsor of the Olympics Until 2028
Spy-Themed Spirit Campaigns
Lobos 1707 Tequila & Mezcal Taps Lebron James and Victoria Justice
Refreshing Cherry Beer Labels
Matilda Bay Brewery Debuts New Packaging for Tainted Love Beer
Whimsical Booze-Free Beverages
Everything But The Booze Sells Non-Alcoholic Mocktails in Cans
Tequila Cask-Finished Beers
The Innis & Gunn Tequila Cask Blonde is Arriving Exclusively at ALDI
Collaboration Football Beer Branding
The Carling Emirates FA Cup Can is Limited-Edition
LGBTQ-Supporting Beer Cans
'Alchemist Beer' Debuted a New IPA and 'Just Say Gay' Packaging
Music-Centric Branding Initiatives
BACARDÍ Rum Partnered with the MTV Video Music Awards
Hard Punch Six-Packs
Tampico Hard Punch's Refreshed Flavors are Lower in Alcohol by Volume
Single-Serve Zero-Alcohol Cocktails
Maya’s Bottled Non-Alcoholic Cocktails Replicate the Classics
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Revamped Non-Alcoholic Packaging
Three Spirit Unveils a New Packaging Design for its Alternatives
Breast Cancer Awareness Cocktails
Cajun Steamer's Tata-Tini Promotes Breast Cancer Awareness Month
Halloween Carbonated Drink Packaging
Tango and 7UP's Two-Litre Packs Get a Spooky Redesign
Zero-Proof Subscription Boxes
Raising the Bar's Boxes Boast Alcohol-Free Spirits, Mixers, and More
Game Day-Inspired Shots
Game On Shots Bottle the Fun of Stadium Snacks & Tailgating
Non-Alcoholic Craft Beers
Mascot Brewery's Stuntin' is Available in Unique Summery Flavors
Sports-Inspired Tequila Cocktails
The 1800 Tequila x San Francisco 49ers Celebrate the Super Bowl
Non-Alcoholic Rosé Wines
Bodvár No. 0 Caters to the Mindful Preferences of Younger Drinkers
Fruity Canned Margaritas
Altos' Ready-to-Drink Margaritas Offer Convenience & Quality
Spooky Beer Challenges
For Halloween, Samuel Adams is Tapping into the Fear of an Empty Beer Glass
Punch Cocktail Pouches
Jinx Drinkx's Patent-Pending Packaging Supports Hygiene & Drink Safety
Classic Ad Campaign Revivals
Seagram's 7 Crown is Reviving Old Ads for Its New Campaign
Neon-Colored Portable Bottles
Stanley is Previewing its Upcoming 'Neon Collection' for Spring
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages