This Beer Uses a Yak as Its Signature Graphic
Mishal Omar — August 18, 2016 — Lifestyle
References: whatcamenext & packagingoftheworld
This beer brand has a signature graphic that is manipulated slightly for each of its individual flavors.
Created by 'Carlton United Breweries,' the company enlisted creative agency 'What Came Next' to create designs that were unique to the brand. Each of the resulting beers are titled with the word "yak," with examples such as 'Fat Yak, Lazy Yak and Wild Yak.' The company unsurprisingly chose to make the signature graphic a picture of the animal. Each of the company's signature flavors feature a different colored and styled yak, but the overall silhouette remains the same.
This eye-catching beer packaging offers a unique and fun signature that makes this brewery stand apart from competing liquor brands.
Created by 'Carlton United Breweries,' the company enlisted creative agency 'What Came Next' to create designs that were unique to the brand. Each of the resulting beers are titled with the word "yak," with examples such as 'Fat Yak, Lazy Yak and Wild Yak.' The company unsurprisingly chose to make the signature graphic a picture of the animal. Each of the company's signature flavors feature a different colored and styled yak, but the overall silhouette remains the same.
This eye-catching beer packaging offers a unique and fun signature that makes this brewery stand apart from competing liquor brands.
Trend Themes
1. Customized Branding - Creating unique and personalized designs for each flavor can help brands differentiate themselves in a crowded market.
2. Signature Graphics - Using a consistent and recognizable graphic across different product variations can build brand recognition and loyalty.
3. Eye-catching Packaging - Creative and visually appealing packaging can attract consumer attention and set a brand apart from its competitors.
Industry Implications
1. Craft Beer - Craft breweries can explore customized beer labeling to create distinctive brand identities.
2. Creative Agencies - Creative agencies that specialize in branding and packaging design can offer their expertise to breweries looking to enhance their visual appeal.
3. Liquor Brands - Liquor brands can leverage eye-catching packaging and signature graphics to capture consumer attention and stand out among their competitors.
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