Midori and Emojipedia Created Fruit Cocktails Based on Emojis
Laura McQuarrie — August 10, 2016 — Marketing
References: emojipedia.org & trndmonitor
As part of its celebrations of National Melon Day in August, Midori collaborated with Emojipedia.org founder and Jeremy Burge to create a fun range of fruit cocktails inspired by emojis.
The aim of these recipes is to make consumers aware that Midori's vibrant green 'Original Melon Liqueur' is actually made with an infusion of Japanese melons, much like the one that can be found on an emoji keyboard. For 'The Midori Emoji-To,' 'Melon Mint Cooler' and the 'Melon Oasis,' lemon, strawberry, peach and pineapple emojis make it easy for consumers to quickly see the ingredients that are needed for a given recipe at a glance.
Since it's often said that a picture is worth a thousand words, it's no surprise that emoji icons are now becoming integrated into restaurant menus and campaigns across the food and beverage industry.
The aim of these recipes is to make consumers aware that Midori's vibrant green 'Original Melon Liqueur' is actually made with an infusion of Japanese melons, much like the one that can be found on an emoji keyboard. For 'The Midori Emoji-To,' 'Melon Mint Cooler' and the 'Melon Oasis,' lemon, strawberry, peach and pineapple emojis make it easy for consumers to quickly see the ingredients that are needed for a given recipe at a glance.
Since it's often said that a picture is worth a thousand words, it's no surprise that emoji icons are now becoming integrated into restaurant menus and campaigns across the food and beverage industry.
Trend Themes
1. Emoji-inspired Cocktails - A playful way to showcase a product's unique ingredient or flavor.
2. Integrating Emojis in Campaigns - An effective marketing strategy to connect with audiences in the food and beverage industry.
3. Fruit-infused Alcoholic Beverages - A growing trend for consumers seeking healthier and more natural alternatives to traditional cocktails.
Industry Implications
1. Alcoholic Beverage - Creating versatile, creative and healthy fruit-based alcohol products.
2. Marketing - Exploring novel ways to engage with consumers and to increase brand awareness.
3. Fruit Farming and Processing - Developing and promoting new recipes and products that highlight the unique properties of different fruits.
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