These Wine Bottle Labels Feature Endearing Cut-Outs
Mishal Omar — August 29, 2016 — Lifestyle
References: peter-schmidt-group.de & packagingoftheworld
These hunting-inspired wines were created by six friends who went on a discovery to find new flavors.
While most people associate hunting with camouflage and violence, the creative agency 'Peter Schmidt Group' took a much more sophisticated route with its approach to the hunting-inspired theme. The brand's Pinot Noir is meant to be paired with red meat and is titled 'The Hunter,' while the Pinot Gris is meant to compliment seafood and is titled 'The Fisherman.' The branding on the labels feature cut-outs that take the shape of olives that have been pierced by an arrow.
With its endearing cut-outs and hunting-inspired names, this wine labeling is in keeping with the theme of hunting but in a more subtle way than most are used to.
While most people associate hunting with camouflage and violence, the creative agency 'Peter Schmidt Group' took a much more sophisticated route with its approach to the hunting-inspired theme. The brand's Pinot Noir is meant to be paired with red meat and is titled 'The Hunter,' while the Pinot Gris is meant to compliment seafood and is titled 'The Fisherman.' The branding on the labels feature cut-outs that take the shape of olives that have been pierced by an arrow.
With its endearing cut-outs and hunting-inspired names, this wine labeling is in keeping with the theme of hunting but in a more subtle way than most are used to.
Trend Themes
1. Endearing Cut-out Branding - The use of cut-out labels with hunting-inspired designs offers a unique and endearing branding approach for products.
2. Sophisticated Hunting-inspired Themes - Integrating hunting-inspired themes in a subtle and sophisticated manner provides an opportunity for brands to appeal to a niche market while maintaining a classy image.
3. Pairing Wine with Unconventional Concepts - Creating wines that are specifically paired with unconventional concepts, such as hunting and seafood, opens up opportunities for unique and memorable flavor experiences.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore the use of hunting-inspired themes and innovative labeling techniques to attract customers and differentiate their products.
2. Creative and Design Agencies - Creative and design agencies can take inspiration from the sophisticated hunting-inspired branding approach to create unique and visually appealing packaging for various products.
3. Hospitality and Events - The hospitality and events industry can incorporate the hunting-inspired wine concept, offering customers a unique and thematic experience for special occasions or themed events.
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