This Uber Driving Campaign Reveals If a Bar-Goer Has Overindulged
Laura McQuarrie — August 24, 2016 — Marketing
References: adweek
As part of a safe Uber driving campaign, Alibi Bar teamed up with the ridesharing company to ask bar-goers: "DRIVE OR UBER?" Considering that this is a question that can be a challenge to answer when alcohol is involved, Alibi Bar and Uber teamed up to make the answer very easy.
The two companies developed a breathalyzer that's no bigger than a business card that can be licked in order to collect a swab of saliva. These strips effectively work as a blood alcohol test and change colors to indicate whether a person is equipped to safely drive home themselves or if they should be catching a quick ride with Uber.
In an effort to deter drinking and driving, breathalyzers are being designed with fun forms like bike locks or vuvuzelas to be used at sporting events.
The two companies developed a breathalyzer that's no bigger than a business card that can be licked in order to collect a swab of saliva. These strips effectively work as a blood alcohol test and change colors to indicate whether a person is equipped to safely drive home themselves or if they should be catching a quick ride with Uber.
In an effort to deter drinking and driving, breathalyzers are being designed with fun forms like bike locks or vuvuzelas to be used at sporting events.
Trend Themes
1. Lickable Breathalyzer Cards - Use of breathalyzer cards that change color to indicate alcohol levels presents an opportunity for disruptive innovation in the alcohol industry to promote safe drinking practices.
2. Safe Uber Driving Campaign - Collaboration between bars and ridesharing companies to promote safe driving can lead to disruptive innovation in the transportation industry by implementing creative solutions like breathalyzer cards.
3. Innovative Breathalyzer Designs - Designing breathalyzers in fun forms such as bike locks or vuvuzelas for use at events opens up disruptive innovation opportunities in the event industry by promoting responsible alcohol consumption.
Industry Implications
1. Alcohol Industry - The alcohol industry can explore the use of lickable breathalyzer cards as a disruptive innovation to encourage responsible drinking and discourage driving under the influence.
2. Transportation Industry - Ridesharing companies can embrace the use of innovative breathalyzer cards as a disruptive innovation to promote safe driving practices and reduce the incidents of drunk driving.
3. Event Industry - Event organizers can incorporate innovative breathalyzer designs as a disruptive innovation to enhance safety measures and encourage responsible alcohol consumption at events.
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