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Chromatic Energy Drink Branding

Clean the Sky - Positive Eco Trends & Breakthroughs

These Fruity Energy Drinks Are Healthier than Most

— August 4, 2016 — Lifestyle
This energy drink branding ensures that these 'True' drinks look like they provide energy while remaining natural and beneficial to the drinker's health.

While many energy drink brands are effective, they are often packed with ingredients such as sugar and chemicals that can be unhealthy. 'True' energy drinks offer the same benefits as competitors but do it in a natural way -- with caffeine and amino acids that are accompanied by flavors such as pear and lime, citrus, strawberry and goji and blue berry and acai.

By using vividly blocks of color on small, thin cans, this energy drink branding makes no mistakes as to its intended purpose, but also asserts itself as a healthier option than others on the market.
Trend Themes
1. Healthier Energy Drinks - There are opportunities to innovate and create energy drinks that provide the same benefits as traditional energy drinks but are made with natural ingredients and without harmful chemicals.
2. Natural Flavors - There are opportunities to innovate and create energy drinks that use natural flavors such as pear and lime, citrus, strawberry and goji and blue berry and acai to appeal to health-conscious consumers.
3. Bold Branding - There are opportunities to innovate and create eye-catching branding for energy drinks that clearly convey their intended purpose while also making a statement about their unique value proposition.
Industry Implications
1. Beverage Industry - There are opportunities for beverage companies to create and market healthier energy drinks that use natural ingredients and appealing flavors to differentiate themselves in the crowded energy drink market.
2. Packaging Industry - There are opportunities for packaging companies to create innovative and eye-catching designs for energy drink cans that stand out on store shelves and effectively communicate the brand's message to consumers.
3. Health and Wellness Industry - There are opportunities for health and wellness brands to partner with or enter the energy drink market by creating natural and beneficial energy drinks that align with their brand's values and appeal to their target audience.
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