This Wine Packaging Forgoes the Use of Minimalist Labels
Mishal Omar — August 10, 2016 — Lifestyle
References: grupoma.eu & thedieline
While most wine tends to be packaged in simple bottles and labels that have limited wording and motifs, these ornamental wine bottles designed by 'M&A Creative Agency' take a very different route.
Instead of minimalist packaging, this collection of bottles titled 'Convento da Gloria's' has labeling that proudly shows off a golden filigree design. The branding of these Portuguese wines is front and center while each bottle comes with a black, deep blue or golden brown backdrop. The medieval-inspired design of these ornamental wine bottles is eye catching to say the least.
By creating bottles that are significantly different than most of those on the market, M&A Creative Agency has managed to make this brand stand out.
Instead of minimalist packaging, this collection of bottles titled 'Convento da Gloria's' has labeling that proudly shows off a golden filigree design. The branding of these Portuguese wines is front and center while each bottle comes with a black, deep blue or golden brown backdrop. The medieval-inspired design of these ornamental wine bottles is eye catching to say the least.
By creating bottles that are significantly different than most of those on the market, M&A Creative Agency has managed to make this brand stand out.
Trend Themes
1. Ornamental Packaging - The trend of ornamental packaging in the wine industry opens opportunities for luxury branding and enhanced visual appeal.
2. Medieval-inspired Design - The trend of implementing medieval-inspired design in wine packaging presents opportunities for creating unique and eye-catching branding.
3. Diverging From Minimalism - The trend of moving away from minimalist labels and embracing more elaborate designs creates opportunities for differentiation and brand distinction.
Industry Implications
1. Wine - The wine industry can explore the disruptive innovation opportunities of embracing ornamental packaging and medieval-inspired design to captivate consumers and convey a sense of luxury.
2. Branding - The branding industry can leverage the trend of diverging from minimalism in packaging to create unique visual identities and help brands stand out in crowded markets.
3. Packaging - The packaging industry has the opportunity to cater to the demand for more ornate and visually appealing designs by providing innovative solutions for ornamental wine bottles.
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