Salazon Chocolate Co. and Flying Dog Brewery Co-Created a Unique Treat
Laura McQuarrie — August 4, 2016 — Lifestyle
References: salazonchoc & trndmonitor
With the expansion of global beer culture, it's fairly common to see dessert-inspired beer, as well as a few desserts that feature beer as a main ingredient—now, Salazon Chocolate Co. and Flying Dog Brewery are innovating with a unique beer chocolate bar.
The 'Pumpkin Beer Chocolate Bar' is a new fall flavor that combines the taste of organic salted dark chocolate with pumpkin beer, specifically the Flying Dog Brewery’s The Gourd Standard Pumpkin IPA. The 72% organic dark chocolate bar is also made with the same ingredients that go into the brew, including specific hops and a pumpkin spice blend.
The collaboration serves to remind consumers that chocolate is not just for pairing with wine and it also goes exceptionally well with craft beer.
The 'Pumpkin Beer Chocolate Bar' is a new fall flavor that combines the taste of organic salted dark chocolate with pumpkin beer, specifically the Flying Dog Brewery’s The Gourd Standard Pumpkin IPA. The 72% organic dark chocolate bar is also made with the same ingredients that go into the brew, including specific hops and a pumpkin spice blend.
The collaboration serves to remind consumers that chocolate is not just for pairing with wine and it also goes exceptionally well with craft beer.
Trend Themes
1. Dessert-inspired Beer - Creating beer flavors that mimic popular desserts opens up new opportunities for breweries to attract a wider consumer base.
2. Ingredient Collaboration - Collaborating with other brands and industries to create unique products provides innovative opportunities to differentiate and capture consumer interest.
3. Alternative Chocolate Pairings - Promoting chocolate as a versatile accompaniment to craft beer not only taps into the growing beer culture but also expands the market for chocolate makers.
Industry Implications
1. Craft Beer - Craft breweries can venture into dessert-inspired beer flavors to appeal to a broader range of consumers seeking unique taste experiences.
2. Chocolate - Chocolate brands can collaborate with breweries to create beer-infused chocolate bars and expand their customer base by tapping into the beer culture.
3. Food and Beverage Pairing - Restaurants and specialty food stores can offer dessert and beer pairing experiences to cater to adventurous consumers looking for unique taste combinations.
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