This Beers Come in Vibrant Patterns That Reflect Their Purpose
Mishal Omar — August 23, 2016 — Lifestyle
References: austinbeerworks & ohbeautifulbeer
Austin Beerworks is releasing three limited-edition seasonal beers that are sure to be popular among craft beer aficionados.
The beers come in three different flavors and three different cans that each reflect those flavors in their own way. The first in this collection of seasonal beers is the 'Bloodwork Orange' -- a play on the title of popular film 'A Clockworks Orange' and a beer that has blood orange flavors. The packaging of this beer is covered in vibrant patterns that feature various shades of orange. The other two cans in the collection include a green train-themed pattern and one that is red, featuring images that are associated with vikings.
This playful beer branding along with the unique flavors it accompanies ensures that these drinks are well-catered to craft beer lovers.
The beers come in three different flavors and three different cans that each reflect those flavors in their own way. The first in this collection of seasonal beers is the 'Bloodwork Orange' -- a play on the title of popular film 'A Clockworks Orange' and a beer that has blood orange flavors. The packaging of this beer is covered in vibrant patterns that feature various shades of orange. The other two cans in the collection include a green train-themed pattern and one that is red, featuring images that are associated with vikings.
This playful beer branding along with the unique flavors it accompanies ensures that these drinks are well-catered to craft beer lovers.
Trend Themes
1. Vibrant Beer Packaging - Craft breweries can capitalize on unique and playful packaging designs that stand out on store shelves.
2. Limited-edition Seasonal Beers - Breweries can release special seasonal beer collections to add excitement and anticipation among craft beer enthusiasts.
3. Innovative Flavor Combinations - Experimentation with unique and unexpected flavor combinations could create a new level of interest and engagement in the craft beer market.
Industry Implications
1. Craft Beer Industry - Craft breweries can utilize creative packaging and unique flavor combinations to differentiate themselves in a competitive market.
2. Packaging Industry - Companies can offer personalized packaging designs and solutions to help craft breweries create unique and eye-catching cans and bottles.
3. Food and Beverage Industry - Restaurants and bars can use the popularity of limited edition seasonal beers to draw in customers and create a fun and exciting dining experience.
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