This Beer Branding Uses an Illustration from a Popular Artist
Mishal Omar — August 12, 2016 — Lifestyle
References: kingdomandsparrow & thedieline
This craft beer labeling was designed in a collaboration between the famed artist Richey Beckett and the creative agency 'Kingdom & Sparrow.'
The packaging was designed for 'Moonchild Brewing Co.' and the brand enlisted people to help bring to life its whimsical name in the form of unique branding. Richey Beckett is known for his prints, record cover illustrations and poster art and he created a mystical illustration for this craft beer labeling. The artist clearly put a literal interpretation of the company's name into the illustration -- as it features a young girl with flowing hair looking away from a moon.
This craft beer branding is both mystical and rustic and works as a symbol that identifies the brand's experimental beers.
The packaging was designed for 'Moonchild Brewing Co.' and the brand enlisted people to help bring to life its whimsical name in the form of unique branding. Richey Beckett is known for his prints, record cover illustrations and poster art and he created a mystical illustration for this craft beer labeling. The artist clearly put a literal interpretation of the company's name into the illustration -- as it features a young girl with flowing hair looking away from a moon.
This craft beer branding is both mystical and rustic and works as a symbol that identifies the brand's experimental beers.
Trend Themes
1. Collaborative Labeling - A trend where brands collaborate with popular artists or design agencies to create unique and personalized packaging designs.
2. Mystical Branding - A trend where brands use mystical or fantastical elements in their branding to create a sense of wonder and adventure around their products.
3. Whimsical Illustrations - A trend where brands use hand-drawn or illustrated designs on their packaging to create a unique and visually appealing look.
Industry Implications
1. Craft Beer - Craft beer companies can disrupt their industry by collaborating with artists or design agencies to create unique and visually stunning packaging that stands out on shelves.
2. Beverage Packaging - The beverage packaging industry can disrupt traditional packaging designs by embracing hand-drawn or illustrated designs to create more visually engaging products.
3. Branding and Marketing - Branding and marketing agencies can offer new services to brands by collaborating with artists or designers to create unique packaging that helps brand stand out from competitors.
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