These Zenso Alcoholic Beverages Have an Eco-Friendly Profile
Michael Hemsworth — October 21, 2023 — Eco
These Zenso alcoholic beverages have been announced as a series of eco-friendly refreshments that make use of waste materials to achieve a high-quality alcoholic drink.
The products are crated using spent grains from breweries and distilleries, and sees the brand utilizing proprietary technology to convert the ingredients into premium ingredients. The products include the Moscow Mule ready-to-drink (RTD) cocktail and the Pear Ginger Hard Seltzer, which feature 8% and 4.5% ABVs, respectively.
Founder Russ Heissner spoke on the Zenso alcoholic beverages saying, "For decades, we’ve been thinking about how to make our industry a less wasteful one. More than ever, we see the earth as a stakeholder, and we’ve developed a groundbreaking way to make beverage production more sustainable. Lowering our climate impact, while reducing costs and inspiring new production possibilities is a win for all.”
The products are crated using spent grains from breweries and distilleries, and sees the brand utilizing proprietary technology to convert the ingredients into premium ingredients. The products include the Moscow Mule ready-to-drink (RTD) cocktail and the Pear Ginger Hard Seltzer, which feature 8% and 4.5% ABVs, respectively.
Founder Russ Heissner spoke on the Zenso alcoholic beverages saying, "For decades, we’ve been thinking about how to make our industry a less wasteful one. More than ever, we see the earth as a stakeholder, and we’ve developed a groundbreaking way to make beverage production more sustainable. Lowering our climate impact, while reducing costs and inspiring new production possibilities is a win for all.”
Trend Themes
1. Eco-friendly Alcoholic Beverages - The Zenso alcoholic beverages are an example of eco-friendly refreshments that utilize waste materials to create high-quality drinks, offering opportunities for sustainable beverage production.
2. Spent Grain Utilization - The use of spent grains from breweries and distilleries in Zenso's products showcases a trend of repurposing waste materials to develop premium ingredients, opening up possibilities for sustainable ingredient sourcing.
3. Ready-to-drink Cocktails and Hard Seltzers - The Moscow Mule RTD cocktail and the Pear Ginger Hard Seltzer by Zenso are part of a growing trend in the beverage industry towards convenient, pre-mixed alcoholic beverages, presenting opportunities for innovative flavors and packaging.
Industry Implications
1. Beverage Manufacturing - The Zenso alcoholic beverages demonstrate disruptive innovation opportunities in the beverage manufacturing industry by incorporating waste materials into the production process, offering more sustainable and unique product offerings.
2. Sustainable Packaging - The use of proprietary technology by Zenso to convert spent grains into premium ingredients highlights the potential for disruptive innovation in the sustainable packaging industry, allowing for creative and environmentally-friendly packaging solutions.
3. Sustainable Ingredient Sourcing - The utilization of spent grains from breweries and distilleries in Zenso's products points towards disruptive innovation opportunities in the sustainable ingredient sourcing industry, encouraging the exploration of alternative sources for high-quality ingredients.
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