Pernod Ricard's Cruise Ship Store Educates and Inspires Consumers
Laura McQuarrie — August 24, 2016 — Marketing
References: pernod-ricard & thespiritsbusiness
Pernod Ricard is now launching its first-ever interactive liquor shop retail space aboard the Cunard Queen Mary II cruise liner as a way to deliver more personalized and educational shopping experiences to consumers.
The store will feature a range of premium spirits from across the Pernod Ricard brand, including Royal Salute, Chivas and Martell. Walls in the retail space are divided up into "bays," each of which offers a different theme like Cocktail Time or Celebration that simplify the process of product selection.
Interactive elements come into play with interactive screens that deliver detailed information on products, promotions and competitions from each of the represented brands. Consumers will also be able to sample and learn more about the available products from Pernod Ricard with the in-store liquor tasting bar aboard the cruise liner.
The store will feature a range of premium spirits from across the Pernod Ricard brand, including Royal Salute, Chivas and Martell. Walls in the retail space are divided up into "bays," each of which offers a different theme like Cocktail Time or Celebration that simplify the process of product selection.
Interactive elements come into play with interactive screens that deliver detailed information on products, promotions and competitions from each of the represented brands. Consumers will also be able to sample and learn more about the available products from Pernod Ricard with the in-store liquor tasting bar aboard the cruise liner.
Trend Themes
1. Interactive Retail Spaces - Disruptive innovation opportunity: Implementing interactive screens and personalized experiences in retail spaces to enhance the shopping experience and increase consumer engagement.
2. Multi-sensory Marketing - Disruptive innovation opportunity: Utilizing multiple senses such as touch, sight, and taste to create memorable and immersive brand experiences that resonate with consumers.
3. Educational Product Sampling - Disruptive innovation opportunity: Incorporating educational elements into product sampling experiences to inform and engage consumers in a more meaningful way.
Industry Implications
1. Retail - Disruptive innovation opportunity: Transforming traditional retail spaces into interactive and informative environments to stand out from competitors and attract new customers.
2. Hospitality - Disruptive innovation opportunity: Incorporating educational and immersive experiences within hospitality venues to enhance guest satisfaction and create unique selling points.
3. Alcohol & Spirits - Disruptive innovation opportunity: Reinventing the way liquor brands engage with consumers by combining interactive technology, experiential marketing, and product sampling in retail and hospitality settings.
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