This Club Helps Members Make and Sample Their Own Beers
Mishal Omar — August 25, 2016 — Lifestyle
References: indiegogo
Perfect for craft beer aficionados and beginners to the subject alike, this craft beer membership club hopes to offer an interactive experience to its members.
The club is called the 'Millennial Brewing Company' and is a facility in an abandoned warehouse that will allow guests and members to watch the process of beer being made. Members of this club will participate in weekly and bi-weekly growler fills, large discounts, custom gear and members-only brew days. The unique craft beer membership club will be educational, interactive and perfect for people who are passionate about the subject.
This club membership is perfect in a marketplace where the act of sampling and making craft beer is becoming increasingly popular among young Millennial consumers.
The club is called the 'Millennial Brewing Company' and is a facility in an abandoned warehouse that will allow guests and members to watch the process of beer being made. Members of this club will participate in weekly and bi-weekly growler fills, large discounts, custom gear and members-only brew days. The unique craft beer membership club will be educational, interactive and perfect for people who are passionate about the subject.
This club membership is perfect in a marketplace where the act of sampling and making craft beer is becoming increasingly popular among young Millennial consumers.
Trend Themes
1. Interactive Craft Beer Experiences - Craft beer clubs like Millennial Brewing Co. offer interactive experiences to their members, presenting opportunities to create unique and customized beers.
2. Customized, Exclusive Beer Offerings - Craft beer clubs like Millennial Brewing Co. offer custom and exclusive beer offerings to their members, presenting opportunities for disruptive innovation in the beer manufacturing industry.
3. Growing Popularity of Craft Beer - Craft beer clubs like Millennial Brewing Co. are capitalizing on the growing number of young Millennial consumers interested in craft beer and the process of brewing.
Industry Implications
1. Beer Manufacturing - Craft beer clubs like Millennial Brewing Co. have the potential to disrupt the beer manufacturing industry by offering customized and exclusive beer offerings to their members.
2. Hospitality Industry - Interactive craft beer experiences provided by clubs like Millennial Brewing Co. can disrupt the traditional hospitality industry by offering unique experiences and exclusive offerings to guests.
3. Membership-based Clubs - Craft beer clubs like Millennial Brewing Co. offer a potential model for other membership-based clubs and organizations seeking to offer unique experiences and exclusive offerings to their members.
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