Italy's 'Brewery Beer In.' Revamped Its Branding to Become Competitive
Mishal Omar — August 16, 2016 — Lifestyle
References: birrificiobeerin.it & packagingoftheworld
These animal-themed beer labels were designed to represent the distinct connections between the beer and the region it is aiming to represent.
Brewery Beer In. is the company behind these labels and chose to re-imagine its branding when it had the option of participating in a beer fair. Its resulting animal-themed beer labels feature quirky characters, most of which are wildlife but some of which are human. Each name and character on the beer is representing the region of Biella in the Alps in a way that is endearing and interesting.
This brand has created a personalized experience with its labeling that makes for drinks that more demographics will find interest in. With a variety of styles and quirky graphics, the beers are eye-catching to say the least.
Brewery Beer In. is the company behind these labels and chose to re-imagine its branding when it had the option of participating in a beer fair. Its resulting animal-themed beer labels feature quirky characters, most of which are wildlife but some of which are human. Each name and character on the beer is representing the region of Biella in the Alps in a way that is endearing and interesting.
This brand has created a personalized experience with its labeling that makes for drinks that more demographics will find interest in. With a variety of styles and quirky graphics, the beers are eye-catching to say the least.
Trend Themes
1. Personalized Beer Labels - Breweries can create personalized experiences with their labeling to attract more diverse demographics and stand out in a competitive market.
2. Quirky Graphics and Characters - By using quirky graphics and animal characters, breweries can create eye-catching beer labels that leave a lasting impression on customers.
3. Regionally-themed Beer Labels - Breweries can highlight the unique characteristics of a region by using regionally-themed beer labels, which can attract customers looking to try locally-sourced beers.
Industry Implications
1. Craft Beer - Craft breweries can use personalized, creative and regionally themed beer labels to differentiate themselves from mass-produced beer brands, and stand out in a competitive market.
2. Graphic Design - Graphic designers can leverage their skills to create unique, quirky and eye-catching beer labels that help brands attract more customers, achieve differentiation, and gain market share.
3. Tourism - Tourism organizations can collaborate with local breweries to create regionally-themed beer labels that highlight the unique characteristics of a region, attract customers, and promote local events and activities.
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