Café Royal Offers Luxury Drinks Inspired By Givenchy's Perfume
Hayley McGlone — August 9, 2016 — Unique
References: thedrinksbusiness & luxurylaunches
The Hotel Café Royal and Parfums Givenchy have collaborated again for a new collection of luxury drinks.
The new luxury drinks collection is inspired be the Iris Hrmaonique perfume collection from Givenchy. Bar Manager Derren King developed the cocktails and combined scent and flavor to create a unique sensory experience for the consumer. Each cocktail is inspired by one of the perfumes in the collection and is fitted with a unique garnish that suits the flavors and aromas of the cocktail that inspires it. Guests can sample the perfumes from behind the bar prior to choosing a cocktail. Non-alcoholic versions of all the cocktails will also be available.
The aromatic cocktails will only be available for a short time at the The Hotel Café Royal and are priced at £15 per cocktail.
The new luxury drinks collection is inspired be the Iris Hrmaonique perfume collection from Givenchy. Bar Manager Derren King developed the cocktails and combined scent and flavor to create a unique sensory experience for the consumer. Each cocktail is inspired by one of the perfumes in the collection and is fitted with a unique garnish that suits the flavors and aromas of the cocktail that inspires it. Guests can sample the perfumes from behind the bar prior to choosing a cocktail. Non-alcoholic versions of all the cocktails will also be available.
The aromatic cocktails will only be available for a short time at the The Hotel Café Royal and are priced at £15 per cocktail.
Trend Themes
1. Luxury Drinks Collection - Opportunity for luxury hotels and restaurants to collaborate with premium perfume brands in creating unique sensory experiences through aromatic cocktails.
2. Scent-flavor Fusion - Advancement in incorporating scent and flavor in beverage creations offers opportunities for mixologists and bartenders to create immersive and innovative drink experiences.
3. Non-alcoholic Cocktail Options - Growing demand for non-alcoholic cocktails presents an opportunity for bars and lounges to cater to a wider range of customers with creative alcohol-free alternatives.
Industry Implications
1. Hospitality - Luxury hotels, resorts, and restaurants can tap into the trend of aromatic cocktails to enhance their offerings and provide unique experiences for their guests.
2. Perfume - Perfume brands can explore collaborations with bars and mixologists to extend their brand experiences beyond fragrance and tap into the cocktail industry.
3. Beverage - The beverage industry can benefit from the trend of scent-flavor fusion by investing in research and development to create innovative, sensory-driven drink experiences.
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