This Labeling Was Designed to Oppose the Sexualization of Women in Media
Mishal Omar — August 11, 2016 — Marketing
References: huyentdo & packagingoftheworld
This feminist beer branding features prominent women -- some of whom are universally appreciated and others who are more controversial.
Created by Huyen T. Do as part of a student project in San Francisco, 'HER' beer makes a powerful statement about the sexualized portrayal of women in the media. As a result, the designer created this feminist beer branding that counters the traditional method of advertising women. The beers feature images of prominent feminists and female role models. Some of the women chosen are universally admired -- such as Oprah and Frida Kahlo. The others are more controversial, including the prominent artist Yoko Ono and self-proclaimed feminist Lena Dunham.
The message of female empowerment in this feminist beer branding is an important one for girls and women alike to absorb.
Created by Huyen T. Do as part of a student project in San Francisco, 'HER' beer makes a powerful statement about the sexualized portrayal of women in the media. As a result, the designer created this feminist beer branding that counters the traditional method of advertising women. The beers feature images of prominent feminists and female role models. Some of the women chosen are universally admired -- such as Oprah and Frida Kahlo. The others are more controversial, including the prominent artist Yoko Ono and self-proclaimed feminist Lena Dunham.
The message of female empowerment in this feminist beer branding is an important one for girls and women alike to absorb.
Trend Themes
1. Feminist Branding - Creating a conscious brand that advocates gender equality and women's rights
2. Celebrity-endorsed Products - Utilizing celebrities and influencers to promote a product or service message that aligns with their values and beliefs
3. Socially Responsible Marketing - Consciously aligning a marketing campaign with a social cause or movement to foster consumer loyalty and connect with like-minded individuals
Industry Implications
1. Alcohol Beverages - Challenging the historically male-dominated industry by creating alcoholic beverages targeted at women while also promoting gender equality in branding and messaging
2. Advertising - Aiming to shift traditional marketing tactics of sexualizing women in advertising by embracing socially responsible advertising campaigns that advocate gender equality and inclusivity
3. Design - Fostering a change in design philosophy where products are created with the intention of promoting societal values that combat social issues and inequalities such as sexism, racism, and body-shaming.
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