Apollo Peak Recently Debuted a Line of Dog-Friendly Wines
Katherine Pendrill — August 9, 2016 — Lifestyle
References: apollopeak & eater
Although Apollo Peak already made headlines earlier this summer for its feline-friendly wines, now the company is catering to the needs of another beloved family pet. In response to overwhelming demand, the company is releasing a line of canine-friendly wines for the classiest of pooches.
The new dog-specific wine collection from Apollo Peak is a range of non-alcoholic wines that will specifically appeal to canines. The collection consists of two different varieties respectively dubbed 'ZinfanTail' and 'CharDOGnay.' Designed to offer a similar effect to that of catnip, the wine helps to put dogs in a relaxed state and keep them calm. As Apollo Peak founder Brandon Zavala explains, "They'll get more of that mellow mood."
Currently available for pre-order, the new canine-friendly wines speak to the growing demand for premium pet products.
The new dog-specific wine collection from Apollo Peak is a range of non-alcoholic wines that will specifically appeal to canines. The collection consists of two different varieties respectively dubbed 'ZinfanTail' and 'CharDOGnay.' Designed to offer a similar effect to that of catnip, the wine helps to put dogs in a relaxed state and keep them calm. As Apollo Peak founder Brandon Zavala explains, "They'll get more of that mellow mood."
Currently available for pre-order, the new canine-friendly wines speak to the growing demand for premium pet products.
Trend Themes
1. Premium Pet Products - Responding to growing demand, more companies are developing high-quality products specifically designed for pets, opening up opportunities for premium pet products in the market.
2. Non-alcoholic Pet Beverages - The introduction of dog-friendly wines by Apollo Peak demonstrates the potential for non-alcoholic beverages tailored towards pets, presenting an opportunity for innovation in this emerging market.
3. Pet Relaxation and Comfort - Creating products that help pets relax and stay calm, such as the dog-specific wines offered by Apollo Peak, indicates a trend towards prioritizing pet well-being and providing relaxation solutions for furry companions.
Industry Implications
1. Pet Food and Beverage - The growing market for pet food and beverage presents an opportunity for companies to develop new and innovative products catering to the unique dietary needs and preferences of pets.
2. Pet Accessories and Lifestyle - As pet owners seek to enhance their pets' lifestyles, there is a rising demand for luxurious and premium pet accessories, indicating potential for disruption and innovation in this industry.
3. Pet Health and Wellness - With a focus on pet well-being and relaxation, the pet health and wellness industry presents opportunities for the development of products and services that promote stress relief and overall pet wellness.
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