When it comes to marketing, some of the best October 2014 interactive ideas put a focus on creating a totally immersive experience that engages multiple senses. One impressive experience to call out is the 'Sound of Porsche' pop-up lab in New York, which takes fans on a journey of sights and sounds from the brand's history.
If you can't make it out to the multi-sensory lab, there are also a number of great interactive experiences that you can take advantage of with a mobile device. One particularly shocking interactive ad that was recently launched includes a promotion for the upcoming season of Homeland, which takes the form of a phone ad that simulates a bomb going off. Although not all of these examples are explosive, they're just as efficient at making as big an impact.
Top 85 Interactive Ideas in October
From Touch-Activated Denim Ads to Travel Simulation Booths:
Laura McQuarrie — Oct 29, 2014 — Marketing

84
Star-Studded Scotch Parties
Symphony in Blue Brand Activation Brings Together Theatre & Whisky

83
Multisensory Automotive Lounges
The Sound of Porsche Pop-Up is Like a Modern Record Store

82
Virtual Concept Vehicles
Playstation Gamers Can Test Drive the Nissan Vision Gran Turismo
81
Drumstick-Shaped Prizes
These Promotional KFC Chicken Drumstick Products Can Be Won Via Twitter
80
Whisky-Powered Steam Rooms
Johnnie Walker Blue Creates One-of-a-kind Whisky Cloud
79
Twisted Costume Design Contests
American Horror Story is Running a Costume Design Contest For Fans
78
Interactive Floral Walls
Gucci's Infinity of Flowers Lets Shoppers Interact with Digital Petals
77
Interaction Increasing Guides
This Infographic Explains How to Maximize Instagram Engagement
76
Targeted Gum Promotions
Trident Uses RFID Technology for an Effective Chewing Gum Advertisement
75
Real-Time Makeup Apps
L'Oreal's Makeup Genius App Lets You Virtually Try Cosmetics Live
74
Clothing Makeover Machines
E5's Outfit-O-Mat Gives People on the Street an Instant Makeover
73
Multi-Screen Milk Ads
Premialle's Interactive Milk Ad Gets You to Use a Computer and a Phone
72
Luxe Hotel Food Trucks
The Taste by Four Seasons Food Truck Serves Up Regional Specialties
71
Fantastical Scarf Webshops
Hermes' Creative Webshop Design Whimsically Organizes Products
70
Dog Food Trucks
Milo's Kitchen's Treat Truck Tour Caters Specifically to Its Canine Clients
69
Gigantic Donut Boxes
Krispy Kreme's Big Box of Donuts Will Be Given Away to One Lucky Company
68
Talking Water Fountains
The Drink Up Campaign Features a Fountain to Encourage Healthy Hydration
67
Giftable Holiday Chocolates
Tenfold Creative Designed a Christmas Gift with Mystery
66
Hair Hanger Campaigns
The Ad Initiative Included Parissa Wax Strips-Promoting Dry Cleaning Hangers
65
Furnished Climbing Walls
IKEA's Interacitve Ad Mixes Rock Climbing with Home Decor
64
Immersive Whisky Ice Caves
Johnnie Walker Blue Creates Glacial Ice Experience
63
Cup-Unlocking Campaigns
This Campaign Challenged Fans to Free a Chained Up Nescafe Red Mug
62
Social Fashion Shows
'The Social Catwalk' Topshop Runway Show Connects to Instagram & Facebook
61
Touch-Activated Denim Ads
Hiut Denim Co.'s Interactive Shop Window Encourages People to Touch
60
Custom Shopping Map Apps
ParknShop x Beacon Technology is a Useful Shopping App Concept
59
Social Anti-Embarassment Apps
Comansegur's Alarm Halts Embarrassing Facebook Status Updates
58
Social Blood Donation Campaigns
WHO's Blood Donation Campaign Encourages Social Sharing
57
Social Media Cookies
Please Enable Cookies Trades Personal Information for Treats
56
Gold Vending Machines
This Luxe Vending Machine Trades Cash for Pieces of Gold and Silver
55
Sushi Chef Kits
The Sushi Factory's Promotional Gift Box Sets You Up as a Sushi Expert
54
Affirming Interactive Mirrors
The Band The Mrs. is About Empowering Women in How They Look
53
Captain Imitation Competitions
Captain Morgan Wants to See How You Live & Play Like a Captain
52
Tweet-Designed Dresses
Christian Siriano x Verizon's Social Media Dress Was Crafted from Tweets
51
Interactive Music Albums
'The DNA Project' by j.viewz Brings Fans into the Creative Process
50
Edible Banana Trophies
Dole Rewards Marathon Runners with a Unique Trophy Design
49
Bomb-Simulating Phone Ads
Homeland's Fourth Season is Marketed with Quite the Bang
48
Busty Seatbelt Campaigns
The Romanian Auto Club Encourages Seat Belt Safety with Selfies
47
Beer-Gifting Apps
Budweiser's Buds for Buds App Lets You Send Out a Beer for Friends
46
Period Arcade Games
Kotex Advertises Its 3D Capture Core Pads with Two Marketing Games
45
Fill-in-the-Blank Bullying Campaigns
Public Safety Canada Demonstrates How Mean Words Can Hurt
44
Agency Matchmaking Apps
Pitcher Helps You Find an Ad Agency as You Would Dates on Tinder
43
Integrated Sing-a-Long
Misel Saban Shares Her Top Karaoke-Infused Retail Experiences
42
Filmic Photographer Contests
Netflix Wants a 'Grammaster' to Run Its Netflix Instagram Account
41
Patience-Rewarding Ads
Eat's Pre-Roll Ad Challenges YouTube Viewers to Wait
40
Prize-Filled Pop Cans
Coca-Cola Japan's Vending Machines Dispense Gold Pop Cans with Treasures
39
Dangerous Tweet Campaigns
Nao Foi Acidente's Drinking and Driving Campaign Uses Fake Criminals
38
Dancing Traffic Lights
Smart Car Set Up a Fun Traffic Light to Make Waiting More Entertaining
37
Intuitive Presentation Software
Sway's Digital Presentation Software Lets You Create on the Go
36
Sporty GIF Generators
Moments from Madden NFL Come to Life as Football GIFs with the Giferator
35
Civic Messaging Apps
The Tell Me About Politics App Ask Amy Lets Youth Ask Questions via Text
34
Travel Simulation Booths
Marriott Hotel Shares a 4D Virtual Reality Travel Experience with Guests
33
Immersive Journalism Experiences
This Oculus Rift Experience Lets You Step Right into a News Story
32
Interactive Print
Editor Jaime Neely Discusses Her Favorite Immersive Print Campaigns
31
Unwitting Wi-Fi Campaigns
F-Secure Shows Warns Against Joining an Unsecured Wi-Fi Network
30
Flavor-Controlling Musical Instruments
The Flavor Conductor Uses Sound & Light to Influence Tastes
29
Virtual Reality Television Experiments
The Oculus Rift Voice Experience Allows You to Judge
28
App-Connected Commercials
McDonald's Fruit Match Commercial Plays a Game with Smartphones
27
Interactive Dream Dates
A Date in the Life Allows You to Live Out a Potential Fantasy
26
Camera-Embedded Bras
Nestlé FITNESS' Breast Cancer Awareness Campaign Involves a Hidden Camera
25
Hi-Tech Baby Collage Apps
Pampers' Baby Photo App Uses AI to Collage the Best Videos Together
24
Feel-Good Retail Mirrors
This Motivational IKEA Mirror Boosts Esteem In-Store
23
Mileage Countdown Campaigns
SEAT's Summer Campaign Charts the Route to Relaxation
22
Personalized Music Videos
Etienne De Crecy's Hashtag My Ass Makes a Video from Your Instagram Pics
21
Friendly Drone Campaigns
Kirin's Beer Commercial Shows How You Can Meet a Bird-Shaped Drone
20
Cheesy Museum Pop-Ups
Castello's Pop-Up Cheese Tasting Appeals to Multiple Senses
19
Interactive Lemon Fridges
Nestea's Interactive Marketing Campaign Requires Action to Open a Fridge
18
Rivaling Dessert Campaigns
Dairy Queen's Food Battle Has Apples, Pumpkins & US States Duke It Out
17
Interactive Shadow Booths
K&H's Interactive Mobile Ad Stages a Phone-Activated Shadow Play
16
Creepy Commenter Campaigns
Eurofil's Home Insurance Campaign Alarms Vacationers on Instagram
15
Beautiful Birthday Campaigns
Dove's 50th Anniversary Campaign Celebrates Beauty at Every Age
14
Superhero Projection Stunts
This Toy Ad Takes Projected Characters on a Journey Through London
13
Digital Pizza Payments
The Pizza Hut and Visa Checkout Lets Consumers Purchase Pizzas Virtually
12
Gifting Takeout Boxes
Ping Pong Turned Its Take Out Food Box into a Present-Sharing Systems
11
Healthy Superhero Campaigns
Florida Reimagines Old Orange Juice Mascot as Captain Citrus
10
Potato Chip Debates
Pringles' Potato Chip Ad Ties in with the Upcoming Ontario Elections
9
Interactive Dance Installations
Coca-Cola Offers Exslusive In-Game Content for Just Dance Now
8
Digital Book-Sharing Benches
This Book Reading Campaign Provides People with a Way to Pass Time
7
Augmented Chocolate Wrappers
Lacta's Chocolate Packaging Wrapper Hides Secret Messages with AR
6
Virtual Skateboarding Simulators
Mountain Dew Lets People Try Out Virtual Reality Digital Skating
5
Selfie Road Signs
The City of Antwerp's Creative Speeding Road Sign Makes Use of Selfies
4
Speed Reading Web Ads
Cellcom Uses Speed Reading Online to Demonstrate Its Network's Power
3
Somber Phonecall Stunts
This Stunt Brings Awareness on World Suicide Prevention Day
2
Dog Radio Stations
Pedigree's K9FM is a Radio Station with Canine-Friendly Content
1
Awful Audiobook Shops
This Fake Web Store Pits Actual Books vs. Audio Books, and Audio Loses
Related Ideas
Sensory Outdoor Posters
Billie Introduced its Scratch-and-Sniff OOH Campaign
Experiential Luggage Events
The BÉIS Bloomingdale’s Takeover Featured a Human Claw Machine
AI-Generated Ketchup Ads
Heinz Designed an Advertisement Using the Slogan 'It has to be Heinz'
Technology-Driven Retail Spaces
ARK Visual Unveils Future Stores as an Immersive Retail Identity
Projected Kitchen Displays
Samsung HoloDisplay is a CES 2025 Best of Innovation Smart Home Winner
Sound-Focused Ice Cream Ads
Magnum Ice Cream Ads Bring the Ultimate Sensory Experience to Life
Marathon-Inspired NYC Pop-Ups
Bandit x ASICS Partner for a New Capsule and Immersive Experience
Interactive Tequila Installations
Patrón El Alto Hosted a Unique Pop-Up at Heathrow Airport
Reimagined Smartphone Campaigns
The 'Pixel In The Clutch' Campaign Highlights AI Phone Features
Luxury Bowling-Inspired Installations
Jacquemus Brings Flair with an Immersive Store Experience
Immersive Fashion Pop-Ups
SHEIN Launches Multi-Category Toronto Shopping Experience This Spring
AI-Lead Car Ads
Ford Launched an AI Campaign Dubbed 'Be Surreal, Be Ford'
Immersive 3D Fashion Exhibits
Portal:M x Virtual Fashion Exhibition Host a Phygital Experience
Traveling Luxury Retail Events
The Bal Harbour Shops Access Pop-Up Tour is a Unique Concept
AI-Powered Shopping Experiences
SOOT Introduced Moodboard-Inspired Shopping
Cinematic Holiday Retail Pop-Ups
Bloomingdale's Announced a 'Wicked Good Holiday' Campaign
GenAI Flip Phone Campaigns
Motorola's Styled with Moto Features AI-Generated Virtual Models
Immersive F1 Pop-Ups
La Maison Tifosi Nastro Azzurro 0.0% Features a Scuderia Ferrari Car
90's Archival Footwear Pop-Ups
Dr. Martens Hosted a 'Buzz Bus' in NYC
AI-Powered Ecommerce Technologies
Hugo Boss Launches a New AI-Powered Product Content Feature
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Groundbreaking AR Posters
Wall's Out-of-Home Ads Make AR Experiences Unmissable with WinDOOH Tech
AI-Powered Bakery Pop-Ups
The Betty Crocker Dream Bake Studio Beats "Baker's Block" with AI
Multi-Sensory ASMR Experiences
Valentino Beauty's Dubai Airport Pop-Up Featured Gilded Visuals
Humorous Automotive Campaigns
Hyundai’s 'Where Have You Been?' Ad Merges Nostalgia and Branding
Immersive Brand Concepts
LG Hosted its 'Affectionate Intelligence' Event at CES 2025
Immersive Festival Haircare Activations
Method Returns to Coachella with 'Dream in the Desert'
In-Game Billboard Advertising
Gameloft Enables Partners to Advertise Natively in its Games
5g-Enabled Retail Showcases
Singtel is Surpassing Consumer Expectations with 5G Retail
AR-Powered Vending Machines
Snapchat and L’Oréal Made a Gamified Lens to Share Refillable Haircare
Gamified Beauty Pop-Ups
The Players' Lounge Pop-Up by NARS Spotlights Complexion Products
Analog Creativity-Inspired Installations
Moleskine Presents 'Unleash Your Genius' at BASE Milano
Vibrant Beauty Brand Pop-Ups
Gisou will Host an Immersive Miami-Style Pop-Up
Pink-Themed Summer Pop-Ups
The LANEIGE Bounce Around the City Pop-Up Launches in Five U.S. Cities
Star-Studded Tech Campaigns
Jewellery Pros and Music Talent Promote the Bose Ultra Open Earbuds
Virtual Holiday Shopping Experiences
Amazon Introduces a New Holiday Shop with 3D Technology
Personalized In-Flight Ads
United Airlines Kinective Media Offers Curated Travel
Phygital Beauty Store Experiences
Sephora's Store of the Future Locations are Immersive
Multi-Sensory Flagship Stores
KATE Shibuya Offers Immersive Digital and Physical Experiences
Tactile Vehicle Key Fobs
This Conceptual Car Key Fob by Zander De Beer is Ergonomic
AR Locker Rooms
Snapchat and Selfridges Created a Pop-Up for Virtually Trying on Sports Kits
Multi-Sensory Sports Commentary Devices
OneCourt Pioneers Accessibility for Sports Fans
Seasonal Phone Booth Activations
Spotify's Q4 is Calling Urges Brands to Start Holiday Advertising
Futuristic Imaginative Design Concepts
Toyota Introduces the Unique E-Collection of Products
Box-Office-Themed Travel Pop-Ups
Intrepid x TIFF Host an Experiential Travel Activation
Spatial Computing Beauty Apps
The Laura Mercier App for Apple Vision Pro is Immersive
French Riviera-Inspired Designer Activations
Chanel Presents an Elegant Airport Pop-Up in Istanbul
Virtual Flavor Simulators
Researchers Developed a Device to Stimulate Taste in Virtual Worlds
Ice Cream Sandwich Pop-Ups
Chips Ahoy! Pop-Up to Serve Free Ice Cream in NYC
Interactive Skincare Labs
Cetaphil Launched an Educational Pop-Up Experience in Downtown Toronto
UK Beauty Summer Pop-Ups
Mecca Cosmetica is Hosting a Summer Pop-up in London and Manchester
Novel Fitness Raves
Les Mills and adidas Offered a Ground-Breaking Fitness Rave Event
Traveling Fashion Showcases
The Guess Bus in Sydney is an Example of Experimental Marketing
Terrace Brand Endeavors
Louis Vuitton Features its Latest Collection at a Beachfront Pop-Up
Mobile Device Durability Ads
The Apple 'Trust Issues' Ad Showcases the iPhone 16 Ceramic Shield
Digital Travel Retail Experiences
Clarins Debuted an Initiative at the Airport in Hainan, China
Virtual AI Snow Globes
Coca-Cola Unveils a Festive AI Campaign at its Piccadilly Lights Residency
Digital Staredown Games
Modern Human Habits Inspired TWIX's Second Screen Staredown
Fragrance-Focused Escape Rooms
The Perfume Shop Created the UK’s First Perfume-Themed Escape Room
AR-Powered Try-On Rooms
Snapchat Unveils a New AR Locker Room at Selfridges Oxford Street London
Data-Driven QSR Campaigns
Burger King's BK Unwrapped Reveals Customers' 2024 Ordering Preferences
Authentication Awareness Pop-Ups
The RealReal Pop-Up Showcases Handbags at Dupe Store Installation
Beautifying Pre-Concert Pop-Ups
Tequila Rose's Break in Case of Glam-ergency Refreshed Music Fans
Secret Sleep Pop-Ups
The IKEA Sleepeasy Welcomes Guests Through a Hidden Door
In-The-Dark Cosmetic Pop-Ups
KissMe Ferme Debuts the Rouge Shop in the Dark Event
Interactive Gaming Phone Cases
Bitmo Lab Introduces the Protective GameBaby Transformative Case
AI-Powered Beverage Events
Momentum Worldwide Elevates the New Coke Spiced Event with AI
Innovative Outdoor Advertising Campaigns
Unilever's Dirt is Good Turns Billboards into Playgrounds
Gamified In-Airport Activations
Haribo's Mobile Games Gives People of All Ages the Chance to Win
Luxurious Lipstick Pop-Ups
Valentino Beauty will Host a Spike Valentino Pop-Up in NYC
Immersive Summer Pop-Ups
Guildford Town Centre Will Present the 'Spring Fling' Pop-Up Experience
Gameshow-Style Pop-Ups
The Jo Malone Christmas Special Attracts Visitors with a Prize Wheel
College-Inspired Haircare Pop-Ups
Monday Haircare Hosted an Interactive Pink Truck
Festival-Ready Celebrity DJ Activations
Absolut Vodka Welcomes Paris Hilton at the House of Cosmo
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
Audio Guide Tourism Apps
Tourly Uses AI and Audio to Make Every Landmark Speak
Fall-Ready Denim Campaigns
Pacsun Launched Its Interactive Better in Baggy Denim Campaign
Soccer-Themed Fragrance Pop-Ups
Hugo Boss Presents an Immersive Activation in Brazil and Argentina
Immersive Virtual Pop-Ups
Benefit Launches Virtual 'Benemart' Concept for Holiday Shopping
Creator-Friendly Initiatives
Patreon Lights Up Times Square with Creator-Centric Billboard
Custom-Made Snacks
The KIND Bar Offers a Sensory Snack Experience
Inventive Retail Strategies
H&M is Working to Localize Its Shopping Experience
Interactive Connected Packaging
Asahi Beverages Philippines Debuts a New Experience
Co-Branded Custom Ads
Lexus and Universal Pictures Partner for the 'Experience OZmazing' Spot
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
Hopeful Technology Exhibits
Dialoghaus Hamburg Hosts Time Shift - Journey into Tomorrow
AR Watch Try-Ons
Perfect Corp. and TIMEZ Created a Digital Experience for Luxury Watch Shopping
AI-Powered Music Remixing Apps
Sprite is Reprising its Limelight Music Platform for Consumers
Experiential Giveaway Pop-Ups
The Moment Shop Helps AIR MILES Members Bring Experiences to Life
Sensory Dining Experiences
'Make it Mutti' Spotlights Tomato Tales, Tech & Taste
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
Mindful Smartphone Usage Apps
The 'Intenty' App Prompts Users to Rethink How They Use Their Phone
Immersive Listening Home Experiences
The House of Sound in NYC Immerses into Sound
Immersive Holiday Experiences
Simons and Rodeo FX Debut a Stunning Multi-Media Experience
AI-Generated Kettle Ads
Russel Hobbs' A Moment of Me Time Promotes an AI-Designed Kettle with AI
Social-First Car Campaigns
Škoda's Reddit Car Share Amplified the Voices of Passionate Fans
Minimizing Phone Usage Initiatives
Heineken's Latest Campaign Addresses Phone Use at Music Events
Engaging Isolation-Combatting Pop-Ups
LEGO Group Debuts the Interactive Le Florist Flower Truck
Immersive Fashion Week Events
Fashion Art Toronto's 1664 Fashion Week Fall 2024 is Comprehensive
Updated Pet Store Concepts
Pets at Home Unveils New Interactive Screens at its Relaunched Location
Spatial Storytelling Films
The Apple Immersive Submerged Trailer Teases Next-Gen Video Tech
Immersive Store Screens
Hays Travel Introduces Immersive Technology to Transform Holiday Planning
Smart Sensory Experience Technologies
AAC Technologies Tackles Visual, Audio, and Haptic Aspects
Custom Haptic Designs
Hapticlabs Lets You Create And Deploy Engaging Haptic Feedback
Dynamic Immersive Play Museums
LEGO Group Presents the Superhero Studios Initiative in Paris
Immersive Gaming Activations
The Samsung Odyssey Gaming Booth Launches at Toronto's Union Station
Sensorially Immersive Art Experiences
teamLab Presents the Phenomena Abu Dhabi Universe
Performance-Driven Designer Experiences
Hermès Hosts the Cinematic 'On The Wings Of Hermes' Event
Mobile Escape Rooms
Phone Escape: Hopeless Takes Mobile Entertainment to New Dimensions
Music-Forward Car Events
David Guetta x Porsche Electrify Dubai with High-Octane Sound and Speed
Solution-Oriented Holiday Ads
Orange’s Holiday Ad Brings Families Together Over Smartphones
Large-Scale Digital Signage
TouchSource & Centennial Have Collaborated on a New Marketing Project
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
Immersive Soccer Player Experiences
The Messi Experience Lets Visitors Interact Through AI
Resourceful Digital Platform Events
Meta will Host an Immersive Instagram Family Pop-Up in NYC
Innovative Digital Signage
Creative Realities Enhances Fan Engagement & Outcomes with New Signage
Holiday Sports Fashion Pop-Ups
Siegelman Stable Opens Exclusive Holiday Pop-Up in Soho
Language App Pop-Ups
Duolingo Hosted an Interactive Street Society Event in Soho
Olympics-Themed Tech Accessories
These Samsung 2024 Summer Olympics Accessories are Creative
Immersive Keyboard-Focused Events
Logitech's Pop Icon Keys Event Merges Technology and Expression
Gastronomic Immersive Design Installations
V-Zug Hosts the Banquet Echoes Installation
Second-Screen Vehicle Sweepstakes
Kia Squares Engaged Sports Fans During the Big Game
Interactive Packaging Content
SmartLinks Debuts a Self-Serve Platform for Product Packaging
Simplistic Dynamic Game Experiences
Joelle Tindall Created the Unique Touch Egg Game
Interactive Store Hubs
The Samsung Experience Store at Scarborough is a New Hub for Tech Lovers
Real-Time Nightlife Finders
HotSpot Discovers Trending Nightlife Spots With Real-Time Insights
Gaming Experience-Enhancing Innovations
Inspired Entertainment, Inc. Debuts New Gaming Innovations
Emotionally Engaging Holiday Advertisements
Teleflora Captured Attention with The Power Of Wishes
Short Film-Inspired Ads
Apple’s New ‘The Underdogs’ Ad Features Various Apple Products
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Accessibility-Centered Ads
Apple's Holiday Ad Highlights Accessibility with AirPods Pro 2
Ad Inspiration Archives
Nobody Reads Ads Showcases Print and Outdoor Ads With Notable Success
Local Event Discovery Tools
'Place To Be' Helps Find and Share Events on an Interactive Map
AR Merchandising Tools
Instore Activation Enhances Trade Marketing With Real-Time AR Solutions
Pop-Up Test Kitchens
Apothic's Your Signature Taste Helps Home Cooks Refine Signature Recipes
Audio Story Integration
Loquis Adds Localized Audio Stories to Apps for Immersive Experiences
Imaginative Children's Holiday Campaigns
Aretto and Hamleys Partner on an Engaging Campaign
Ardent Entertainment Campaigns
Steve Harvey Narrates the New Abu Dhabi Calendar Campaign
Interactive Travel Showcases
Sseenn.app Creates 3D Globes To Highlight Your Travel Journey