'Make it Mutti' Spotlights Tomato Tales, Tech & Taste
Neil Brenson — November 20, 2024 — Tech
References: mutti-parma & retailtimes
Mutti has taken tomato love to new heights with its 'Make it Mutti' sensory dining experience at London’s iconic Saatchi Gallery. For three nights guests were transported to the sun-soaked fields of Parma, Italy—home of the famed Mutti tomatoes—through a sensory dining experience culinary adventure. Hosted by Italian chef Gennaro Contaldo, the immersive event mixed mouthwatering dishes with cutting-edge projection mapping, showcasing the life cycle of the tomato in spectacular style.
The three-course feast turned dining tables into living canvases, with visuals of Mutti’s tomatoes growing, ripening, and reaching their flavourful peak. Diners devoured a tomato millefeuille, mascarpone tortelloni, and a show-stopping tomato-shaped panna cotta, each dish made with Mutti and paired perfectly with stunning visual storytelling.
This wasn’t just a dinner—it was a celebration of Mutti’s 120-year heritage and commitment to sustainability, with CEO Francesco Mutti on hand to share stories of the brand’s deep-rooted values. Blending tradition and innovation, Mutti reminded everyone why they’re not just any tomato brand—they’re the tomato brand. With a legacy like theirs, one thing is clear: when it comes to tomatoes, you need to Make it Mutti.
Image Credit: Mutti UK
The three-course feast turned dining tables into living canvases, with visuals of Mutti’s tomatoes growing, ripening, and reaching their flavourful peak. Diners devoured a tomato millefeuille, mascarpone tortelloni, and a show-stopping tomato-shaped panna cotta, each dish made with Mutti and paired perfectly with stunning visual storytelling.
This wasn’t just a dinner—it was a celebration of Mutti’s 120-year heritage and commitment to sustainability, with CEO Francesco Mutti on hand to share stories of the brand’s deep-rooted values. Blending tradition and innovation, Mutti reminded everyone why they’re not just any tomato brand—they’re the tomato brand. With a legacy like theirs, one thing is clear: when it comes to tomatoes, you need to Make it Mutti.
Image Credit: Mutti UK
Trend Themes
1. Sensory Immersive Dining - By integrating cutting-edge projection mapping with traditional dishes, sensory immersive dining elevates culinary experiences to a new level.
2. Culinary Storytelling - Transforming dining tables into interactive canvases, culinary storytelling weaves visual narratives that enhance the enjoyment of food.
3. Eco-conscious Gastronomy - Celebrating heritage and sustainability, eco-conscious gastronomy reinforces the importance of sourcing and tradition in modern cuisine.
Industry Implications
1. Event Planning - Event planners can explore new dimensions of engagement by incorporating sensory, visual, and culinary elements into their experiences.
2. Hospitality - The hospitality industry stands to revolutionize guest experiences by adopting immersive dining practices that combine technology with tradition.
3. Food and Beverage - Food and beverage brands can differentiate themselves by creating unique, narrative-driven dining events that highlight their product stories and values.
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