Motorola's Styled with Moto Features AI-Generated Virtual Models
Laura McQuarrie — July 3, 2024 — Tech
References: campaignasia
The models, logo-inspired fashion, runway and music in Motorola's Styled with Moto campaign were all generated by AI to highlight the features of the brand's new Razr 50.
To create the digital fashion that the virtual models sported on the runway, outfits were created from thousands of GenAI images altered to mimic Motorola's logo, upscaled and animated. The fashion-forward campaign highlights the flip phone, with one of the largest displays available, and Motorola's partnership with Pantone, showing off outfits in colors that coordinate with the range of hues in which the flip phone is available. At a launch party, Motorola debuted a tangible version of a dress.
This campaign took four months of research and nine AI tools: Krea.ai, Midjourney, Comfy UI, Hypic, Magnific.ai, ClipDrop, Firefly, Luma and Udio.
To create the digital fashion that the virtual models sported on the runway, outfits were created from thousands of GenAI images altered to mimic Motorola's logo, upscaled and animated. The fashion-forward campaign highlights the flip phone, with one of the largest displays available, and Motorola's partnership with Pantone, showing off outfits in colors that coordinate with the range of hues in which the flip phone is available. At a launch party, Motorola debuted a tangible version of a dress.
This campaign took four months of research and nine AI tools: Krea.ai, Midjourney, Comfy UI, Hypic, Magnific.ai, ClipDrop, Firefly, Luma and Udio.
Trend Themes
1. AI-generated Fashion - Motorola's campaign utilized thousands of GenAI images to create digital fashion pieces, showcasing the potential for artificial intelligence in the fashion design process.
2. Virtual Runway Shows - The integration of AI-generated virtual models and animated outfits in a digital runway format represents a new frontier in how fashion shows can be produced and experienced.
3. Tech-infused Branding - Motorola's use of logo-inspired AI-generated fashion demonstrates innovative ways brands can integrate their identity into digital and physical products.
Industry Implications
1. Fashion Industry - The rise of AI-generated fashion signifies a shift towards more technologically advanced and creative design methods within the fashion sector.
2. Mobile Technology - The campaign emphasizes the evolving role of mobile technology in marketing and design, highlighting the use of advanced displays and AI tools in product promotion.
3. Artificial Intelligence - The extensive use of nine AI tools in Motorola's campaign underscores the growing importance and versatility of artificial intelligence across various promotional and creative applications.
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